Some projects require deeper commitment and greater bravery than others. This 1970 Chevrolet Impala Custom Coupe perfectly demonstrates this. It seems to tick boxes that many enthusiasts prefer, from its two-door body to the V8 under the hood. However, it has been hibernating for thirty years and has significant rust that requires attention. Some will question its relative worth, while others will be keen to get this project candidate safely into their workshop to weave their magic. I must say a big thank you to Barn Finder Mitchell G. for spotting the Impala listed here on eBay in Hartwick, New York. The seller’s auction opened at $3,000, but there have been no bids. There is also a $7,000 BIN option for those who wish to throw caution to the wind.

Many great cars emerged during the 1960s, achieving sales figures that would have seemed unthinkable at the time of their release. The Fourth Generation Chevrolet Impala is a prime example, as its first-year sales results remain a US record sixty-one years after the first cars graced showroom floors. It enjoyed a production run until 1970, with this Custom Coupe emerging during that year. The seller states it has been hibernating for thirty years, and the new owner faces a mountain of work to whip this classic into shape. The list extends well beyond the tired Green Metallic paint, with the visible mold and mildew indicating that the storage environment wasn’t ideal. Therefore, the need for new floors and other rust repairs is unsurprising. If the buyer throws caution to the wind by installing a complete floor pan, we immediately learn the value of research before splashing cash on parts. I found several suppliers who stock one-piece pans with braces, and the price difference is astounding. The most expensive retails for around $3,700, but I found another that will sell you an identical product for $1,500. This sale includes replacement rear quarter panels, although who knows what hides beneath the slowly splitting Black vinyl top. Add restoration or replacement of the deteriorating trim to the equation, and this project is beginning to look anything but cheap.

The news with this Impala improves considerably when we lift the hood. Its major drivetrain components include a 350ci V8, a three-speed Turbo 350 automatic transmission, power steering, and power front disc brakes. Chevrolet offered customers two versions of the small-block, delivering either 250hp or 300hp. It is unclear which variant this is, but the seller confirms that this Coupe runs and drives. They advise that it needs work to be genuinely roadworthy, but it appears this is one aspect of the build where the buyer will start from a pretty sound base. The seller includes new front brake calipers and brake lines for the buyer to install. It is worth noting that if the buyer plans a high-end restoration, they will almost certainly pull the engine to treat the surface corrosion on the inner fenders and the firewall. If the motor is healthy, they could detail it within an inch of its life before dropping it back into place.

I would describe this Impala’s interior as serviceable, and lifting its appearance may not be as difficult or expensive as first impressions might suggest. Trimmed in Black vinyl, the front seatcover requires replacement due to splits and seam separations, and the interior also needs a new carpet set. However, what is visible of the back seat shows promise, the dash and pad are excellent, and there are no door trim issues visible in the listing’s limited images. The seller lists an aftermarket stereo as the only modification, but the factory radio is included if the buyer prefers a more “stock” look. The first owner ordered this Impala with air conditioning and a power front seat. Some engine bay A/C components are missing, suggesting a further financial outlay for the new owner as they source replacements.

I am an optimist, and typically recognize the positive attributes of any project candidate. However, I acknowledge that if this 1970 Impala Custom Coupe is to return to its rightful place on our roads, the starting point will probably involve dismantling the car to the last nut and bolt to eliminate its rust issues. That raises the topic of its financial viability, which is questionable. Even if the new owner achieves a high-end result, reaching a value above $24,000 would be tough in the current classic market. Therefore, if someone hits the BIN button, they face a hands-on process that would minimize labor costs if they are considering this Impala as an investment option. Of course, some people aren’t motivated by profit, but by the idea of owning the classic of their dreams. If you feel that way about the 1970 Impala Custom Coupe, maybe you should give this one a closer look.