Rare Bertone: 1990 Volvo 780 Coupe

The Bertone-styled Volvo coupes occupy an odd spot in automotive history, as they have one of the most famous styling houses attached to their name but it remains a fairly cheap collectible. The Bertone brand certainly still has value today, but in the case of the Volvo experiment, the Bertone connection is more used as a way of describing the unusual two-door Swede rather than indicating the car has more value because of it. This later 780 Bertone coupe belonged to the seller’s father and was running when parked, but a rusty gas tank has left it inoperable. Find it here on Facebook Marketplace for $2,200 in Nanuet, NY.

I will admit to almost inquiring about one of these 780s a few months ago. A local European repair shop had one in the customer bay, done up in red and lowered on some later wheels from an 850R. I was shocked by how good it looked, as the Bertone-styled body suddenly looked as good as it always should have, but it needed to come down a few inches and have some wider rubber stuffed under the wheel arches to make it happen. That’s actually a common theme with these when you see them for sale in various Volvo owners’ groups, as some larger wheels really do make them look far more sporting than they ever did stock.

The Bertones were not only set apart by their exterior styling but also the upgraded luxury inside the car as well. The BarcaLounger seats featured a unique pattern in the leather upholstery, which certainly made the Swedish safety box seem more dashing than your typical 240. The trouble is, when left neglected, these cabins tend to look pretty shoddy, not unlike a Lotus Esprit – when it’s in good order, the ornate qualities are hard to resist, but when it’s tired, it represents a lot of work to set right and the limited production numbers mean it will be a challenge to find replacement pieces when needed. The seller doesn’t include much in the way of photos to make a clear determination where this one stands.

In general, he doesn’t have much info, owing to the fact that it belonged to his father and he evidently didn’t have much to do with the car once it landed in his driveway. The seller replaced both fuel pumps but realized the sending unit was rusting inside the tank and suspects the tank itself will need to be professionally cleaned and re-sealed before the 780 will run properly. When that’s done, keep an eye out for a set of the factory wheels with the mesh / BBS-style design, as they make a big difference appearance-wise while keeping it OEM correct. $2,200 is a lot for a non-runner, but it sounds like the seller is interested in seeing a real offer come his way and may indicate a willingness to work with buyers who aren’t time-wasters.


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  1. Paul in MA

    $1200 and fingers crossed. I don’t like what I am reading.

    Like 1
    • djjerme

      Considering there is a ton of these in the PNW without worry of rust, yah. This is overhype..

  2. Mike

    Geez, how friggin’ hard is it to pull off a cover?! FB market place showcases some of the laziest sellers on the planet. Surprised he didn’t just take pictures of the covered car from his kitchen window.

    Like 4

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