
As a classic car enthusiast, the 1960s pose a unique challenge. I have no trouble picking a classic from each post-war decade that I would park in my garage if the opportunity arose. However, so many genuinely great cars emerged during the 1960s that it is almost impossible to pick just one. A strong contender would be the First Generation Buick Riviera. It perfectly blended stunning styling, luxury motoring, and plenty of power. This 1963 example is a sad sight, but it runs and drives. Therefore, it could be an excellent project candidate for determined enthusiasts. The seller has listed the Riviera here on eBay in Albany, New York. They set their price at $7,500, and it appears they are firm on that figure.

Buick entered the Personal Luxury Car segment in 1963 with the Riviera. It had the well-established Ford Thunderbird firmly in its sights, but limited first-year production to 40,000 vehicles. This ’63 Riviera would have made a striking impression when it rolled off the lot, ordered by its first owner in Bronze Mist Metallic. Much water has passed under the bridge over the past six decades, meaning this classic requires a complete restoration. Beyond the tired paint, there is the typical rust that seems to have afflicted so many of these cars. The seller confirms that the list of new steel will include floors and a trunk pan, and there is also evidence of panel issues and deteriorating Bondo. Therefore, whipping this Buick into shape will require more than a few weekends of tinkering in a home workshop. Some trim pieces require restoration or replacement, but the tinted glass looks okay.

Buick offered 1963 Riviera buyers a choice of two engines, with this car’s first owner opting for the range-topping 425ci “Nailhead” V8, delivering 340hp and 465 ft/lbs of torque. Interestingly, this motor doesn’t rate a mention in that year’s Sales Brochure, due to delayed availability. The remaining mechanical components were standard, including the two-speed Twin Turbine automatic transmission, power steering, and power brakes. The seller confirms that this Riviera runs and drives around the yard, with the transmission selecting gears okay. Stopping is another matter, because the brakes are inoperative. However, it appears that the new owner will receive a relatively sound mechanical package to work with.

If this Riviera’s exterior is sad, its interior continues that theme. Trimmed in Brown leather, time has marched across the trim and appears to have done so in army boots! A complete restoration is the only option, and it won’t be cheap. A trim kit will address many of the apparent shortcomings, but these retail for around $2,500. That figure doesn’t include replacing the damaged bright pieces, the cracked wheel, or the missing radio. It is possible to recapture a factory look, but the new owner’s wallet will be considerably lighter by the end of the process.

This 1963 Buick Riviera needs a lot of love to recapture its stunning original good looks, and it will require deep commitment from its new owner to make it happen. On the plus side, the steel needed to return this classic to a rust-free state is available. However, the process will also entail many hours of cutting and welding, and dismantling the car to the last nut and bolt would be the only way to ensure a high-end result. The cost could be high if the buyer hands the Buick over to a professional, so this project is best suited to someone with well-developed welding skills who can take a DIY approach. If you fit that mold, would you consider this project candidate?


While the ’63-’65 Rivieras are universally admired in the classic car space, this hasn’t necessarily translated to high valuation.
A nice respectable #3 driver car can be had for probably 25K or less, and you’d be off to the car shows that weekend. Bringing this poor car up to that #3 level would probably cost you that same 25K, but the $7500 buy-in would have you upside-down right off the bat.
It’s a shame the car wasn’t better cared for along it’s life.
I almost forgot…notice the bent lower-left corner of the glove box…they all have it! The lock fails and someone has attempted to open the door by prying on the lower left corner. On every Riviera.