The First Generation Bronco was reaching the end of its production life by the time our feature vehicle rolled off the line in 1977. Ford documentation reveals the company had estimated a production tally of 40,000 units per year, but at no time was that figure threatened. However, the fact was that even the lower figures achieved saw the company turn a handsome profit on each vehicle. Therefore, retaining the Bronco in its model range made perfect financial sense. This Bronco is a stunning classic that appears to need nothing. It isn’t 100% original, but it is a rust-free vehicle, and its few needs will take more time than money to address. The seller has listed it here on eBay in Louisville, Kentucky. Bidding sits below the reserve at $10,100. Those who view it as a “must-have” may find the BIN figure of $65,000 irresistible.

We’re used to seeing First Generation Broncos at Barn Finds with significant rust issues, but a life spent in Southern California has allowed this gem to remain rock-solid. The typical locations, like the rockers, door frames, and quarter panels, look clean. The floors and frame show nothing beyond the occasional spot of surface corrosion peeking through the undercoat. The vehicle’s history is unclear, but the Trim Tag confirms the stunning Brown Metallic paint gracing its panels isn’t original. It reveals the original owner ordered this Bronco in Code X Indio Tan. Purists might disapprove of the change, but I think it looks classy. There are no visible significant flaws or imperfections, and the panels are amongst the straightest I’ve seen on a Bronco of this vintage. It rides on its original wheels and hubcaps and has avoided the fate of some where the wheel arches are cut to accommodate larger rubber. The trim and chrome sparkle as impressively as the paint, and the glass is spotless.

Powering this Bronco is a 302ci V8 that sends 133hp and 246 ft/lbs of torque to the road via a three-speed automatic transmission and a dual-range transfer case. Neither figure looks remarkable by modern standards, but it gave the Bronco the ability to cruise effortlessly at highway speeds and climb into some pretty inaccessible locations. The new owner will undoubtedly appreciate the power assistance for the steering and brakes when the terrain becomes challenging. The seller doesn’t reveal whether this beauty is numbers-matching. However, they confirm it is a turnkey proposition that runs and drives extremely well. The engine bay presents well, with its painted surfaces exhibiting the original shade per the Trim Tag.

Some enthusiasts begin scrolling through the images in a case like this, waiting to find the bad news that could deter them from pursuing the classic of their dreams. This Bronco’s interior doesn’t provide that news because its overall presentation is as impressive as the rest of the vehicle. The painted metal shines beautifully, the upholstered surfaces are free from marks and physical damage, and the carpet is spotless. There is a hole in the dash where the factory radio should reside, but the seller supplies a new retro-style unit for the buyer to install. The back seat is a spotless aftermarket item, although the original, wrapped in protective plastic, is included.

Ford marketed the First Generation Bronco for twelve model years, and only in two were the sales totals lower than the 14,546 achieved in 1977. Ford had a new model waiting in the wings for 1978, and buyers welcomed it with open arms. The once unloved has become one of the classic world’s strongest performers. The BIN figure for this one is hardly pocket change, but history suggests the seller may not have much trouble finding someone willing to hand over the money. Are you tempted to be that person?