In 1964, Ford launched the sporty Mustang, which would become a sales phenomenon, leading to a new market segment called “the pony car.” By 1967, a flood of competition arrived, including one from its own stable, the Mercury Cougar…. more»
Cougar
• For Sale • 14 Comments
Easy Project: 1968 Mercury Cougar XR-7
There are times when tackling a restoration project that involves cutting and welding can seem intimidating. This is especially true if you don’t possess well-honed skills in that area. Therefore, finding a car that needs little more than a… more»
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Behind the Barn: 1970 Mercury Cougar XR7
The Mercury Cougar joined Ford’s Mustang in the new “pony car” segment in 1967, just as General Motors was also getting in on the act. Though it would morph into a personal luxury car later, the Cougar would be… more»
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Debut Year Model! 1967 Mercury Cougar
The Cougar was the shining star for the Mercury division of Ford Motor Company, having sold just shy of 3 million units during its years in production, more than any other nameplate ever produced by the Mercury brand. In… more»
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Same Owner 40 Years: 1969 Mercury Cougar Convertible
Mercury joined the “pony car” battlefield in 1967, the same year as the Chevy Camaro and Pontiac Firebird. That gave FOMOCO two entries to compete against GM’s two entries. The car would quickly become Mercury’s best-selling auto and helped… more»
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Rust-Free Survivor: 1968 Mercury Cougar
During the 1960s, the Ford Motor Company was riding the crest of a wave. The success of their Mustang best exemplified this. Mercury wished to follow suit with their own version of a pony car, but Ford management was… more»
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Original Survivor: 1967 Mercury Cougar
The seller of this 1967 Mercury Cougar purchased the vehicle from its elderly original owner. It needs some TLC, but it is a solid and complete classic that would make a rewarding restoration project. The seller says that he… more»
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Special Edition: 2001 Mercury Cougar Zn
The eighth generation of the Mercury Cougar (1999-02) was the result of Ford shifting the Contour-based Probe to the Lincoln-Mercury Division, adopting the Mercury Cougar name in the process. It would be the first front-wheel-drive Cougar since the car… more»
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60k Original Miles: 1968 Mercury Cougar
With the values of First Generation Mustangs continuing to soar, they are slowly edging their way out of the reach of the average enthusiast. That’s where vehicles like the Mercury Cougar come into their own. These classics remain more… more»
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More Photos Please! 1970 Mercury Cougar
The owner of this 1970 Mercury Cougar is a tease. He offers just enough photos of this classic to entice us but not enough to give us a clear overall view of its condition. What we see looks promising,… more»
• For Sale • 19 Comments
Backyard Find: 1967 Mercury Cougar XR-7
The Mercury Cougar would turn out to be the most successful product launch in the history of the company. It was positioned as an upscale version of the Mustang to go after Buick, Oldsmobile, and Pontiac. The XR-7 was… more»
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Rare Option: 1970 Mercury Cougar XR7
When you start to trawl through the options list offered by a manufacturer for a particular model, you begin to realize how easy it can be to create a genuinely unique vehicle. Take the current Fiat 500 as a… more»
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Rare 302/4-Speed: 1968 Mercury Cougar XR-7
The owner of this 1968 Mercury Cougar XR-7 describes its condition as jaw-dropping, and when you examine the supplied photos, it seems like a fair assessment. Its overall presentation is stunning, and its drivetrain configuration increases its overall desirability…. more»
• For Sale • 22 Comments
Drive It Home: 1968 Mercury Cougar XR7
The Mercury Cougar is a car that came perilously close to not existing. It seems that Mercury management could not initially convince Henry Ford II that the model would be financially viable when pitched against the Mustang. However, by… more»
• For Sale • 15 Comments
Factory Big Block X-Code: 1968 Mercury Cougar XR-7
This is a cool, unrestored 1968 Mercury Cougar XR-7 sent to us by Matt H. We appreciate the tip and like to see complete running cars like this that might need just a little work to bring them back… more»
• For Sale • 13 Comments
Turn-Key Survivor: 1968 Mercury Cougar
With the ongoing hype surrounding 1st Generation Mustangs and the continued increases in values with every passing day, it can be quite easy to overlook the Mercury Cougar as a viable alternative. A Cougar can offer comparable performance to… more»
