Launched for the 1967 model year, the Cougar would become Mercury’s most successful new product launch. It gave the company a car to compete along with the Mustang for collective Ford market share in the new pony car space…. more»
Cougar
428 Cobra Jet: 1969 Mercury Cougar XR-7 Convertible
While the history of this 1969 Mercury Cougar XR-7 Convertible is hazy, the owner believes that it may have originally been ordered as a Philco show car. That might help to explain why it has been so highly optioned… more»
Rare Find: 1968 Mercury Cougar XR7-G
Built to serve as Mercury’s entry into the pony car market and sharing the many of the same underpinnings as the Mustang, in terms of collecting, the Cougar has never really stepped from under the long shadow cast by… more»
428 Cobra Jet: 1969 Mercury Cougar XR7
The owner of this 1969 Mercury Cougar XR7 describes the car as a Mustang in a tuxedo. That seems to be a fair assessment because it offers all of the performance and presence of a classic pony car wrapped… more»
Solid Project: 1967 Mercury Cougar XR7
This 1967 Mercury Cougar XR7 has been sitting for decades. As is often the case, the owner commenced the restoration process brimming with enthusiasm and good intentions, but the project stalled when a car more to his liking appeared… more»
Original Boss 302: 1970 Mercury Cougar Eliminator
Compared to its cousin, the Mustang Boss 302, the Cougar Eliminator Boss 302 is a vehicle that has managed to fly under the radar. This is easy to understand because the production numbers were extremely low. That also means… more»
Rare M-Code 4-Speed: 1970 Mercury Cougar XR7
The Mercury Cougar was a car that very nearly didn’t happen, and it must have been a relief for Ford Management when the vehicle sold far beyond their initial expectations. Apart from a brief break during 1998, the Cougar… more»
30k Mile Garage Find: 1979 Mercury Cougar XR-7
While the Cougar began life as Mercury’s entrant into the pony car space in 1967, by the time the fourth generation came about in 1977, it had become an intermediate with a variety of body styles. But as the… more»
Original 1970 Mercury Cougar XR7 Convertible
The Mercury Cougar was a car that very nearly didn’t happen. Those who occupied the more opulent offices at Ford’s World Headquarters were not convinced that a Mustang cousin would sell in reasonable numbers. Eventually, they relented, and the… more»
390 V8/4-Speed: 1968 Mercury Cougar
We’ve seen a few cars recently here at Barn Finds that have the “wow” factor, and this 1968 Mercury Cougar continues that trend. This car has just come off the back of a full restoration, and the owner has… more»
Mysterious Cat: 1968 Mercury Cougar
The Mercury Cougars of the late-1960s seem to live in the shadow of its Ford Mustang cousin in those years. Even while living in that shadow, their odd looks are unique in their own right. Finding a decent Mercury… more»
S-Code 390 And A 4-Speed! 1967 Mercury Cougar GT
You don’t have to squint too hard to see the potential of this 1967 Mercury Cougar GT. You will, however, have to look past the E38 BMW wheels that make an appearance in several photos, because they’re not included…. more»
One Family Owned: 1967 Mercury Cougar
Is there anyone who doesn’t like pony cars? I’m sure we’ll see some that don’t in the comments section, but I’ll raise my hand when asked who’s a fan. With a long hood and short deck lid and typically… more»