The Edsel debuted in 1958 to a flood of fanfare. But all the noise about the all-new Edsel didn’t result in the kind of sales Ford had hoped for. The quirky looks and gimmicks like transmission buttons in the… more»
Ranger
• For Sale • 12 Comments
90s Style: 1993 Ford Ranger Splash
The idea of using a vehicle strictly as a marketing exercise is as old as getting a free gift when you open a bank account. The Ford Ranger Splash was an obvious attempt to draw younger shoppers into the… more»
• For Sale • 31 Comments
$700 Mechanic’s Special: 1998 Ford Ranger
From the 1970s through 1982, Ford served the U.S. compact pickup market with an imported truck from Mazda dubbed the Courier. Beginning in 1983, they went the homegrown route with a new design using the resurrected Ranger name (which… more»
• For Sale • 11 Comments
Stored 57 Years: 1959 Edsel Ranger
Although the Edsel initially failed in the automotive market on a scale comparable to New Coke in the soda industry a quarter century later, the brand has been defunct long enough for many of its negatives to have been… more»
• For Sale • 14 Comments
Rebuilt Powertrain: 1959 Edsel Ranger Sedan
The Edsel will probably always be known as the biggest failure in U.S. automotive history. And yet, they managed to sell 68,000 of the cars, which was far less than Ford’s break-even point in three model years. This Ranger… more»
• For Sale • 40 Comments
4-Speed Hot Rod! 1960 Edsel Ranger
Talk about a twofer! Not only is this 1960 Edsel Ranger rare, but it has also been nicely modded for some serious performance! Best of all, much of the original character of this seldom-seen FoMoo product has been preserved…. more»
• For Sale • 22 Comments
Stunning Cream Puff: 1969 Ford F100 Ranger
Most Pickups work to justify their existence and can begin to look tired as they age. However, one will occasionally appear at Barn Finds that rewrites that rule. That is undoubtedly the case with this 1969 Ford F100 Ranger…. more»
• For Sale • 16 Comments
Rock Solid Project: 1969 Ford F100 Ranger
Preserve or restore? It is a question often posed by classics like this 1969 Ford F100 Ranger. Its paint looks tired, but the lack of significant rust could allow the new owner to address the isolated spots while preserving… more»
• For Sale • 18 Comments
Last of the Line: 1960 Edsel Ranger
The Edsel came in with a bang in 1958 but went out with a whimper in 1960. It was an expensive lesson for Ford Motor Co., which lost hundreds of millions of dollars on a car that no one… more»
• For Sale • 13 Comments
Last of the Line: 1960 Edsel Ranger
When the subject of marketing failures comes up, the Edsel usually makes the list (along with New Coke?). Ford spent a bundle adding a new division in the mix in 1958, and laid an egg with the Edsel, although… more»
• For Sale • 7 Comments
Carport Find: Cheap 1984 Ford Ranger
Until 1983, Ford relied on imports from Japan to compete in the compact truck market in the U.S. That changed with the American-built Ranger in 1983, a small transport that would be produced through 2012. The seller has a… more»
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Little Engine That Could: 1983 Ford Ranger Diesel
Throughout the 1970s, Ford relied on imports to fill the needs of the compact truck market in the U.S. Mazda supplied a Japanese truck badged as the Courier to compete against the likes of the Chevrolet LUV, also an… more»
• For Sale • 40 Comments
Only 295 Built: 1960 Edsel Ranger
The demise of Ford Motor Company’s short-lived and ill-fated Edsel brand was not as simple as a controversial grille. Ford (and Chrysler with the DeSoto) learned quickly what it would take decades for GM to deal with: the market… more»
• For Sale • 35 Comments
1 of 295: Rare 1960 Edsel Ranger
Of the scant 2,846 Edsels produced in 1959 for the 1960 model year, only 295 Ranger two-door hardtops like this one rolled off of Ford’s Louisville, Kentucky assembly plant. I saw this 1960 Edsel Ranger Two-Door Hardtop for sale… more»
• For Sale • 13 Comments
Garage Queen? 1959 Edsel Ranger
Anyone familiar with 1950s automobilia knows the ill-fated story of the Edsel. It was Ford’s big 1958-60 market miscalculation that ended up costing them hundreds of millions of dollars. The Edsel arrived in 1958 as a new FOMOCO division,… more»
• For Sale • 5 Comments
Affordable Project: 1975 Ford Bronco Ranger
The closer you scrutinize the photos, the more apparent it becomes that this 1975 Ford Bronco Ranger requires a mountain of work to return to its former glory. Its needs extend beyond the tired paint to the rust issues… more»
