Although the seller doesn’t make the claim, I often ponder what it takes for a classic to be the best of a particular model. That is the one posed by this 1967 Ford Bronco because its presentation and overall condition are difficult to fault. However, there are enough minor considerations to make me question the seller’s optimism. The Bronco is listed here on eBay in San Diego, California. The seller set the auction to open at $5,000, but there are currently no bids. For those wishing to bypass the auction process, the seller offers a BIN option of (are you sitting down?) $111,500.

The Bronco started life with a flourish when Ford introduced it in 1966. It proved to be a false dawn, with sales plummeting by an eye-watering 40% for 1967. That’s the year our feature vehicle rolled off the line, and there’s plenty to consider when deciding whether its condition justifies the price. The seller indicates it originally wore Brittany Blue paint but underwent a color change to its current Seafoam Green and Wimbledon White. It’s unclear when this occurred, but the paint condition is hard to criticize. It shines beautifully, with no chips or marks. The panels are laser straight, although I think I spotted an issue that prevents it from achieving perfection. This photo of the front fender seems to reveal a kink just behind the wheel arch. If I’m right, it is a fault I wouldn’t expect to find on a classic of this caliber. The rest of the car is spotless, and it is refreshing that nobody cut the fenders to accommodate the larger tires on the factory wheels. The underside shots confirm this Ford is rust-free, which is a significant plus point when you consider how many First Generation Broncos we’ve seen that appear to dissolve before our eyes. The glass and trim look spotless, including the damage-prone factory hubcaps.

The seller supplies no engine photos, but we know this Bronco features a 289ci V8 that sends 200hp to the road via a three-speed automatic transmission and a dual-range transfer case. That brings us to another aspect of this classic that could prove a sticking point for purists considering pursuing this classic further. Ford didn’t introduce an automatic transmission option for the Bronco until 1973. That poses the question of whether the engine is original and how much the change could impact the potential value. That theme continues when we examine the rest of the drivetrain, with the Bronco receiving a front disc brake conversion and recent upgrades to the springs and shocks. For those seeking a turnkey classic, this Bronco delivers. It runs and drives well, and although this YouTube video contains plenty of music and aerial shots, it shows the vehicle cruising happily on the open road at 70mph.

One aspect of the Bronco requiring no TLC is its interior. The upholstered surfaces look perfect, as do the carpet, dash, and pad. The builder repainted the interior to match the exterior, and it looks factory-fresh. In addition to the color change and mechanical upgrades, there are interior modifications worth considering. Somebody fitted a floor shift for the automatic transmission but has left the hole in the column for the original shifter. They’ve added a rollbar, leather-wrapped the original wheel, and fitted a retro-style aftermarket stereo. The changes are reversible, but my instinct tells me they shouldn’t be present in a Bronco within this price range. It will be interesting to gauge reader response and whether any (or all) of you feel they could negatively impact the value.

This is not the first 1967 Bronco we’ve seen at Barn Finds, and it undoubtedly won’t be the last. Its overall condition is impressive, with only one potential panel issue worth noting. However, it is also priced at the top end of the market, meaning it must achieve perfection to justify that figure. I question whether the color change and other modifications could undermine the value. Broncos of this era generally only achieve six-figure sale prices if they are unmolested. Do you agree or believe the seller will find a buyer at their price?