UPDATE – I wrote about this quintessential “What happens in Vegas, stays in Vegas” Luxury Liner Lincoln Coupe three years ago. It’s still calling Las Vegas home and is back on the market again with a reduced price of $6,000 (it had a $9,500 asking price back in 2022). Considering this Mark IV’s very good overall condition and that Hagerty values a ’72 Mark IV in #3 Good Condition at $10,800, this Lincoln is priced to sell. You can find it listed here on craigslist and we’d like to thank Jack M. for spotting this magnificent Mark IV and sending it our way to feature again. Adam, the seller, only lists turn-signal lenses and a trunk emblem in the “new” section. And like the 2022 listing, there’s still no mention if the moon roof operates and why a portion of the steering column is white in color. Nonetheless, this nearly 19-foot-long Lincoln epitomizes the early 1970’s in styling, luxury, color (I’m digging the Copper Moondust Iridescent paint job, white vinyl roof, and Dark Tobacco opulent interior), and presence. What a car. So what if you have to drive to the nearest desert to turn this luxury liner coupe around!
FROM 07/17/2022: If you want to transport yourself back to the 1970s in luxurious style, look no further than this 1972 Lincoln Continental Mark IV. Advertising of the day positioned Lincoln as “the final step up.” I’m not sure about that, but this first year of the third-generation Mark IV definitely made a statement in the evolution of the prestigious Mark series. Located in Las Vegas, Nevada, this claimed “true survivor” is for sale for $9,500.
The seller is a person of few words when it comes to advertising copy. All that’s shared with the next owner is: “Starts right up, no funny noises, sounds great, solid heavy car, classy car, best looking of the mark IV before the bumpers changed in 1973. Comes with two sets of keys. Clean NV title. Turnkey car. Drive it anywhere. Great car for the money.” It’s also listed as a “true survivor” without going into any detail. The seller describes the Mark IV’s color as “orange,” but based on a little color chart research, I’m guessing it’s actually Copper Moondust Iridescent. Is that a great name or what? The Lincoln team was really into moondust that year because eight colors had moondust in their name. Based on the photos, the paint looks very presentable as does all the bright stuff, trim, glass, as well as the white vinyl top with the iconic opera window (based on what I could find, the opera window and cornering lights were optional equipment in ’72).
Oh, wow. That interior kind of leaves me speechless. That opulent Dark Tobacco brown interior (which I’m assuming it original) is absolutely 1970’s luxury and elegance at it’s finest and looks to be in super shape. I’m not sure what’s going on with the discoloration on the steering column, but the rest of the cocoa cabin looks pretty amazing. Of course, these luxury liners came fully loaded and this one even has the rare optional sun roof and AM Radio/StereoSonic Tape System with an 8 track Acid Rock tape in it. I’m not sure the original owner listened to Acid Rock, but who am I to judge?
There’s a great print ad of a bearded dude holding a bow beside a solid white ’72 Mark IV in the middle of a green field. Again, who is this old advertising guy to judge? In the ad, Lincoln touted evolutionary changes in the grille and a longer, lower hood. Under that football field sized hood is a 460-cubic inch V8 paired with a Select-Shitf automatic transmission with 97,000 miles on the odometer. Based on the photos, this appears to be a well-preserved Mark IV. Although 1972 marked the first year of cost cutting and sharing a common chassis and some sheetmetal with the Thunderbird, those that could afford a Mark IV liked this new, longer version and 48,591 were sold – a 44% increase over 1971. So, what do you think about this one? How would this Copper Moondust Mark IV look in your garage?
At this price how has nobody in LasVegas went and bought this car after being listed 3 days?
I love Lincoln Mark IV. But I hate brown on cars. You can give it any fancy name you want but it’s still butt ugly..
God bless America
When I sold cars, brown cars were known as “hang around brown”. Pretty much sale proof! Excellent condition though, but 11k miles? Really?
The steering column mismatch might be due to a theft recovery repair.
This is a beautiful car. This Lincoln is American luxury totally unlike today. I’ve noticed that the steering column is the wrong color. But that can be fixed. I love the exterior color of the car. It looks great and of course it has a matching interior. Of this generation, this is my favorite year. The lines are correct!
If anyone is close ,and can lay eyes on it ,I’d have the money in the seller’s account by noon tomorrow .
@mainlymuscle
Too bad I moved a few months ago. I used to live in Vegas. Did an evaluation and a video for another BF subscriber when I was there.
Ive seen 1972 Mark IVs without the bar on the bumper in front of the grill and IMO it looks much better that way.
The 1973 & ’74 Mark IVs were ruined by the mandatory battering ram bumpers of the era.
The steering column mismatch is definitely stolen recovery. I can’t imagine doing work on the steering column and not replacing the original brown.
@ Angel
You would certainly been the perfect inspector !
I’m with Angel. These Marks were very stylish and great examples of the big two door luxury coupes of their day. I like the not-common-today colors. But give me the 72 (like this one) before the big bumpers.
Where is Frank Cannon and why do you have his car?
I’ve always considered these to be pretty cars, even in Copper Moondust Metallic. I’ve had two copper-colored cars in my lifetime, a ’78 Coupe deVille D’Elegance, and I currently have a copper ’15 Murano, so I’m a little partial. (I tend to buy cars that don’t blend in). I don’t care for the brown interior, but aside from the steering column, it looks really nice.
Lincoln designed a few cars over the years that just won the design game. To me, most of them were various years of Continentals, of course. Even the most recent version is stunning to me. Wish I had the resources and garage space for this beauty.
Here’s the original Ron Denny article, in case anyone wants to relive the past: https://barnfinds.com/well-preserved-luxury-liner-1972-lincoln-continental-mark-iv/