Amazing History: 1968 Ford Bronco

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Locating a classic with more than five decades under its belt and a known ownership history can be attractive. When the vehicle in question is as desirable as a First Generation Ford Bronco, that is even better. The icing on the cake with this Bronco is that it belonged to a family of American patriots who significantly contributed to the country’s success in the space race. It spent years in storage, but this solid 1968 Bronco is ready to find a new home. The current owner listed it exclusively here at Barn Finds Classifieds in Henderson, Nevada. They’ve set their price at $55,600, and with the continuing popularity of these vehicles, it could represent an excellent long-term investment.

The name Fred Gibson Snr may not be instantly recognizable to some people, but he was a genuine American patriot. A brilliant chemical engineer, the US Government requested that he leave his pregnant wife and young family to travel to England during World War II to unravel the mysteries of magnesium that the British had “acquired” from Germany. He proved successful and, upon returning home, was charged with producing as much of this wonder substance as possible to assist the United States and Britain in their war efforts. Following the end of hostilities, he founded Pacific Engineering & Production Co. of Nevada (PEPCON) in 1955. The company developed and produced oxidizers for solid rockets, including those used in the Space Shuttle program. His contributions, and those of his family, were recognized by the University of Nevada, Las Vegas, when they were inducted into the Business Hall of Fame. He purchased his new Bronco in 1968, using it regularly until passing it to his grandson, James Gibson. James was a successful businessman, also serving as a three-term mayor of Henderson, Nevada. Once again, the Bronco saw regular use until being parked in a garage bay twenty-five years ago. The seller recently acquired the vehicle and was surprised by what they found. Its Sky View Blue and Wimbledon White paint shows some age, but it remains presentable if the buyer elects to pursue the preservation path. The panels sport a few minor bruises, but nothing demands attention or replacement steel. The biggest issue most First Generation Bronco buyers face is rust. However, the photos suggest Mr. Gibson Snr made the wise choice to undercoat this classic early. There is dry surface corrosion on the underside, which is common with vehicles from dry climates, but there is no evidence of penetrating rust. Treating the corrosion and adding a fresh undercoat would be wise, but it looks like the grinder and welder can stay in the cupboard for this project. The trim is intact, and the glass seems free from significant problems.

The Bronco’s interior needs some love, but it remains serviceable. The front seat upholstery and dash pad have succumbed to age and heat, but the carpet and back seat looks fine. There is an aftermarket wheel, but the seller includes the original. Refreshing the interior paint and upholstery would be straightforward, inexpensive, and help make a positive impression. If the buyer seeks a consistent appearance, a complete set of seat covers in the correct color and material retails for $450.00, while a dash pad adds $350.00. Otherwise, any remaining tasks would cost more time than money.

Ford offered Bronco buyers in 1968 two engines, with Mr. Gibson Snr selecting the sweet little 289ci V8. Shifting duties fall to a three-speed manual transmission, with a dual-range transfer case utilizing the V8’s 195hp and 288 ft/lbs of torque to give the Bronco excellent off-road capabilities. When the seller located this classic, it had hibernated for more than twenty-five years. They dreaded the prospect of revival, but it proved surprisingly simple. After replacing the fluids, performing a service, cleaning the fuel system, and fitting an electric fuel pump, that little 289 coughed into life and settled down to idle as if it had only run yesterday. The lack of rust problems means the new owner could return this Bronco to active service quickly to enjoy the classic driving experience.

The ownership history of this 1968 Bronco is fascinating, and it makes this classic worthy of preservation or restoration. That the buyer will start the process with a rock-solid candidate is refreshing when so many First Generation Broncos show significant rust problems. Addressing its surface corrosion would be a wise first move to protect it from the ravages of penetrating rust. From there, what would be your approach? Would you treat it to the restoration it seems to richly deserve or preserve it as a tribute to a genuine American patriot? It will be fascinating to read the feedback and to see if one of our readers intends to pursue it further.

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Comments

  1. bobhess bobhessMember

    Fix the “minor stuff”and you have something you can drive and enjoy. The dual fuel tanks will help in today’s world like it did in the ’70s. Nice rig. Still not a fan of the prices but that’s life.

    Like 3
  2. PJ

    The seller’s description is the longest sentence I have ever read. haha

    Like 5
  3. Connecticut mark

    Nice story, nice truck, but not for the price, if you restored it, it would be well over 100 grand, then you keep it , but afraid to go places? Sell it, ? For a loss? Even driving it like this for 50 grand is nuts.

    Like 3
  4. George Birth

    $50K for a bronco in this condition no matter who the original owner is is just plain nuts! In the condition this one is the price is right from the junk and scrap sellers price manual. If you are going to stick and astronomical price on something bring it up to pristine condition first. I’d buy that old Packard first, it is in better condition and is reasonably priced!!!!!!!!!!!!

    Like 5
  5. Idiot Boy

    Trendy

    Where are all the naysayers who seemingly appear daily on here scoffing at $12K for near perfect survivor cars with one fatal flaw – they’re not trendy? You know, the “that isn’t worth $5K all day…” crowd.

    But whoah, we have a torn and tattered old Bronco for $50K and it’s like, yeah spend another $20K to fix it up and you’ll have a sweetass ride, dude!

    Have any of you folks drinking the Kool-Aid ever driven one of these things? They drive terrible. They drove terrible back in the day. Like a Conestoga wagon terrible. Enjoy your trendy “investment”, lol.

    Like 5
    • Emel

      Agree….a friend of mine had one of these. When it was running, it was Conestoga wagon like. They were top heavy as well. I’m assuming since I never rode in a Conestoga wagon. A Ford Galaxy 500 Wagon…..but never Conestoga.

      Like 2
  6. David

    When you can buy new for $32, just paint the top white. I want one.

    Like 0
    • angliagt angliagtMember

      I don’t think you can get a new one right now.
      I believe there’s still a long waiting list.Why else would
      anyone pay the crazy prices on BringaTrailer?

      Like 0
      • Idiot Boy

        Nailed it. Doomed by trendy no matter how you cut it

        Like 1
  7. R

    Was it hit on the Dr side fender? 289 v8 emblem missing.

    Like 0
  8. John

    I’ve driven these and CJ’s. While they are good off roaders with modifications they are atrocious on the road due to narrow tires/track. Cut out the fenders, put 33×12 tires on a 12″ rim with some back spacing and it might not be bad.

    Like 1
  9. MIchaela

    Is that original paint showing on the undercarriage? red? I didn’t see a repaint described.

    Like 0

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