• Seller: Jeff S chnabel (Contact)
• Location: South Bend, Indiana
• Mileage: 89,000 Shown
• Chassis #: 3157B7M447527
• Title Status: Clean
• Engine: 403 W30 V8
• Transmission: Automatic

Oldsmobile sought to shake off its conservative image with the release of the Hurst/Olds. It combined a luxurious motoring experience with muscle car performance, appealing to a broad customer base. It planned a new model for 1977 but shelved the proposal because it lacked the production facilities to build such a vehicle, due to unprecedented buyer demand for the rest of the Cutlass range. However, the project reached a point where several Prototype vehicles are said to have emerged as Oldsmobile developed the definitive package for the 1977 Hurst/Olds. This Olds is claimed to be one of those cars, featuring a rebuilt V8 and automatic transmission hiding below the surface. The current owner feels it deserves a new home and is listing this automotive unicorn exclusively with us at Barn Finds, priced at $22,000.

Oldsmobile unveiled the Hurst/Olds in 1968, and although it was on hiatus in 1970 and 1971, it returned to the company’s model range from 1972 until 1975. The company was well down the path toward developing a 1977 version, only to scrap its plans at the last moment. However, approximately three Prototypes in two contrasting paint shades emerged before this happened. My research suggests that one wore Ebony Black, while the company applied Code 11 White to another pair of Prototypes. This Olds wears that latter shade, complete with the appropriate Gold stripes, graphics, and badges. This car also features the correct rear spoiler and the model-defining “Hurst/Hatch” removable glass T-Top. The vehicle would benefit from a cosmetic refresh, with the panels showing a few minor bumps and bruises and small areas of rust in a few lower surfaces. Overall, the process should be straightforward, and the rarity of this Olds justifies the cost and effort. Interestingly, Oldsmobile fitted the Prototypes with Gold Super Stock III wheels, even though the company was still determining whether the production version would roll on alloys.

One aspect of the ’77 Hurst/Olds that was set in stone was its mechanical specifications. Buyers would all receive a 403ci V8, a three-speed TH-400 automatic transmission, and upgraded springs, shocks, and larger anti-sway bars at both ends. This car retains those components, and there is plenty of good news for potential buyers. The current owner rebuilt both the V8 and the transmission, and they have put literally no miles on them since. Therefore, the new owner will have the pleasure of “breaking in” this car in a way they feel is appropriate.

This 1977 Oldsmobile Hurst/Olds Prototype offers potential buyers several worthwhile possibilities to consider. It is a prime candidate for a restoration that would recapture its former good looks, ensuring it turns heads. However, its exceptional rarity and undeniable spot in American automotive history may be enough for some to consider addressing the minor rust while preserving the vehicle as a genuine survivor. Either approach is valid, and the decision will be a matter of personal preference. If you dream of owning what is undoubtedly the rarest version of the iconic Hurst/Olds, reaching out to the seller could be the first step in fulfilling that ambition.