Color Changed…Twice! 1973 Plymouth ‘Cuda

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It isn’t unusual to find a classic that has undergone a color change, but it is less common to find one that has been through that process twice. That is the story behind this 1973 Plymouth ‘Cuda. Its presentation is acceptable for a driver-grade vehicle, but I suspect the next owner will probably reinstate the original shade when they discover its desirable paint and trim combination. The process should be relatively straightforward, so why not take a look to determine whether you are up for that challenge? The seller listed the ‘Cuda here on eBay in Summerfield, North Carolina. They set their BIN at $42,000, with no evidence that they might consider offers.

Chrysler’s E-Body range was heading toward the end of its production run by 1973, with the final car rolling off the line on April 1st, 1974. The range had endured many quite subtle changes since appearing in 1970, and it is fair to say that styling upgrades made to the 1973 ‘Cuda were largely evolutionary. The Fender Tag confirms that this Plymouth has undergone at least one color change, although the seller states that it has happened twice. The current shade of Blue doesn’t appear on that year’s color chart, but it covers an unspecified shade of Orange. However, if we dig deeper, we learn that the first owner ordered this ‘Cuda in Formal Black with a matching vinyl top and interior trim. That makes this a genuine Triple-Black classic, which would appeal to many potential buyers. The good news for those wishing to recapture the car’s former glory is that the engine bay and trunk are untouched, meaning that returning this Plymouth to its original form should be straightforward. There is no evidence of significant rust, the panels are straight, and the trim and glass are in good order.

This Plymouth’s interior also requires attention, because the driver’s seatcover has several flaws, and the pad is cracked. However, the back seat and remaining upholstered surfaces are free from significant issues. With the carpet also looking respectable, a refresh would involve spending money on a few isolated items, rather than a complete retrim. A pair of front seatcovers retail for approximately $570, while a pad would add $670 to the tally. With those items fitted, this interior should present well. There are no visible aftermarket additions, but factory features include Rally gauges with a tachometer, an AM radio, and a console.

Potential buyers can consider this ‘Cuda as a turnkey proposition that provided respectable performance in an era when engine power was declining rapidly. The first owner teamed a 340ci V8 with a three-speed TorqueFlite transmission and power-assisted steering and brakes. The 1973 model year would mark the last where ‘Cuda buyers could select the 340, with this engine making way for the marginally more powerful 360 in 1974. With 240hp and 295 ft/lbs of torque under the driver’s right foot, the ¼-mile journey in this car should take 15.5 seconds. It is unclear whether this classic is numbers-matching, but flying in and driving home is an option the buyer could consider.

This 1973 Plymouth ‘Cuda initially shows promise as a project candidate, and returning it to its factory form should be relatively straightforward. Its Triple-Black paint and trim combination guarantees that it will turn heads and draw crowds, and as the most desirable available in 1973, it would maximize the investment potential if faithfully restored. However, the seller’s price looks optimistic compared to recent successful sales. Values have also been stagnant, which doesn’t help its cause. Purchasing a car hoping for a respectable future return is always risky, but would you throw caution to the wind in this case?

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Comments

  1. Harry in CT.

    Omg 340 or not 43k get real, I can buy a brand new mustang gt 5.0 for close to that. I get the old car nostalgia and days of yesterday but cmon. In the end a buyer and seller will agree on price. Good luck to buyer and seller. 😳

    Like 10
    • Curt

      This is an old car site, not a new car one. People pay what they are willing to pay. Maybe whom ever buys this feels it is better then a new Mustang.

      Like 10
  2. JDC

    Ridiculously overpriced for a vehicle with this many flaws, including the wrong color. (And what’s under that steering wheel cover?)

    Like 11
  3. Jay E.Member

    It would be ridiculously overpriced if we had dollars that had not dropped 30% in value in 2 years. But it isn’t much more than a new Camry, and the visual and visceral experience is so different that there is really no comparing.
    A nice car, with lots of upside if returned to all black. It is easy to make these motors scream with horsepower and this car is a great starting point for a nice restoration. Its nice enough that it won’t be a bargain purchase, but perhaps there is a bit of wiggle room.
    I’d like to see it in person, but it is too far away and my garage is full.

    Like 2
  4. bobhess bobhessMember

    Nice car but not worth the asking price. I’d ask myself do I want to spend all my time working on this car or driving it? Driving it would be my decision.

    Like 5
  5. DON

    With all the colors available back then ( I think 16) , A black Cuda wasn’t a popular choice, and triple black does nothing for its looks . since its a true 340 Cuda there is some decent value in the car, but to restore it and do it right is going to mean tearing the whole down to give it a proper repaint in its original color- and that includes all the work required to paint the engine compartment- with all that work needed its overpriced

    Like 4
  6. Phil D

    The current color appears to me to be GA4 Winchester Gray, a 1971-72 color offering, known in Dodge showrooms as Light Gunmetal. While I’m not typically a huge fan of color changes, I’m also not crazy about Formal Black ‘Cudas, and with the 1970 only “hockey stick” decals, this one is done in good taste, in my opinion.

    Like 5
  7. John Oliveri

    Starting out at 42, then painting and interior, gonna wind up in 60,000 73, not really worth it

    Like 0
  8. George Louis

    Back in 1973 this car probably sold for $4400.00

    Like 0

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