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First Year GOAT: 1964 Pontiac GTO

First generation Pontiac GTOs are largely credited with popularizing the muscle car movement of the 1960s. It would be one of four similar cars launched by General Motors in 1964, but the GTO captured the most attention. From the auto’s inaugural year where it picked up the nickname “The GOAT,” this 2-door hardtop belonged to the seller’s late brother-in-law who never got around to restoring it. Located in Monticello, Georgia, this vehicle is available here on eBay where the ante has rise to $8,100 and counting.

For 1964-65, the GTO would be a $295 option on the LeMans. It was promoted to series status for 1966-71 then back to an option again as muscle car dominance began to wane. The GTO stopped production after 1974, when it was shifted to the Pontiac Ventura body style. The moniker was revived briefly in the 2000s as an Australian import from GM subsidiary Holden. In ‘64, the LeMans upcharge got the buyer a 389 cubic inch V8 rated at 325 hp with a 4-barrel carburetor and dual exhaust, chromed valve covers and air cleaner, a floor-shifted manual transmission with Hurst shifter, stiffer suspension, wider wheels, hood scoops, and GTO badging.

Sales exceeded expectations the first year at 32,805 units of which 18,422 were coupes like the seller’s car (the rest were either pillared sedans or convertibles). Demand would continue to rise each year, peaking at near 100,000 units each year in 1966-67. The car would go on to win Motor Trend’s Car of the Year award in 1968. The seller’s GTO looks to have been outside for a time, so there are likely issues with the body that will need attending to. While the overall car is painted white, the trunk lid is black, probably replaced due to rust or other damage.

There’s no mention if the car runs or when it last was fired up. Given that the gas cap is missing, there’s no telling what may have found its way into the fuel system. The safe assumption is that it will all need to be flushed out. Everything looks to be complete under the hood and the seller says the car will come with extra parts, which are stored in the passenger compartment. The upholstery, door panels, carpeting and perhaps more all look tired and will need restoring. A nice original or restored ’64 GTO is a car in demand and Hagerty assigns $63,000 as the high-end for a Concours edition.

Comments

  1. John S

    I’m a sucker for a white/red car with factory air!!

    Like 4
  2. Steve R

    Sold for a high bid of $11,200.

    Steve R

    Like 9
  3. 3Deuces

    Here’s what a Cameo Ivory / Red interior ’64 GTO could look like restored! This one was “reduced” to $88,998

    https://www.volocars.com/vehicles/15969/1964-pontiac-gto

    Like 0
  4. RoughDiamond

    Could be wrong, but I thought the trim tag should read 2″L” for a factory 4-speed. That sort of looks like a 2″M” which would have designated a factory automatic transmission.

    Like 2
    • 3Deuces

      “2M” is indeed the code for the Super Turbine 300 2-speed automatic transmission. This particular data tag code was used only by the Pontiac, MI and Kansas City, MO assembly plants.

      Like 1

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