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Honcho and Levi’s: 1979 Jeep J10 Pickup

We’ve featured the occasional Jeep J10 pickup with the Honcho package in the past, but this is the first one I can recall that also features the Levi’s interior package. While these are all just cosmetic enhancements, this appears to be a solid J10 underneath the cosmetic dress-up, with the interesting options list being the cherry on top of a survivor-grade J10. The seller has it listed here on eBay with a Buy-It-Now of $9,750 and active bidding with the reserve unmet.

Right off the bat, you notice that the Honcho package graphics are surprisingly sharp, showing no obvious signs of damage or fading. They look original, too, and the overall straightness of the body would seem to validate it’s never been painted. The wagon wheels aren’t anything special but they look right at home on this Honcho, which the seller says is a strong runner. The 360 mill and automatic transmission are said to be original to the truck.

The Levi’s interior isn’t perfect but it is holding up incredibly well for its age. Many of the Levi’s interior equipped vehicles we’ve seen have either been replaced with standard seating surfaces or completely destroyed; it’s nice to see one surviving as well as the Honcho’s is. The seller notes that while it is an older truck that will leave a drop of oil or two, it’s also incredibly sound and stout, and the engine has recently been tuned and the axles and transfer case serviced. The seller also notes the Quadra-Track 4WD system works as it should.

The paint has recently been buffed and I’m in awe how little fading there is of the Honch-specific graphics. Glass and chrome appear sound, and while the seller can’t confirm whether the Jeep has 144K or 44K miles, it’s safe to assume it’s been babied no matter how far it’s traveled. As a workhorse, these Jeeps weren’t often kept as preserved specimens. This one is clearly the exception, and I’ll bet it will find a new home at the end of the auction.

Comments

  1. Avatar photo chrlsful

    like the earlier model’s grill & those outfited for military (M-715).
    https://en.wikipedia.org/wiki/Kaiser_Jeep_M715
    I thought the Levi had blue denim seat covers?
    This 1 sure is shinny tho.
    Right wheels (color rear bumper match, how bout oneada body colors? yellow, orange, blk or the brn?) as the ‘wagons’ R that era.

    Like 2
  2. Avatar photo Lance G Nord

    Nice vehicle. Worth the asking price. That interior looks like 144,000 miles.

    Two years ago, I purchased a pristine, always garaged 92 Jeep Cherokee Laredo with 19,000 original miles (still had the original tires and it smelled like a new car inside) for $9,000. I put another $1,300 into it to give it new tires, hoses, belts and fluids.

    Like 4
  3. Avatar photo Jimmy

    I like those Honcho Jeep pickups but like Chrisful stated I thought the Levi seats were always blue denim.

    Like 2
    • Avatar photo Treebeardzz

      You might be thinking of the Econoline or F150 Coca-Cola Denimachines.

      Like 0
    • Avatar photo Jeff

      They came in black also i believe, i have this same pickup in a 78, not as clean though.

      Like 0
  4. Avatar photo AMCSTEVE

    No the Levis interior also came in tan, I have one that is original.

    Like 7
    • Avatar photo Rspcharger

      Yep, I had tan on a previous CJ.

      Like 0
    • Avatar photo Rob

      Yep, they could be had in blue, tan, and occasionally, black, but super rare. I have owned both blue and do own a tan one.
      Now I just need to wait just a bit to start selling my FSJ collection haha.

      Like 0
  5. Avatar photo CanuckCarGuy

    Nice truck for a daily driver, assuming a short commute; keep it clean and waxed and show it off everyday!

    Like 0
  6. Avatar photo Rusty "Pocket Sand" Shackleford

    Cal Naughton, Jr. owned one of these.

    Like 3
  7. Avatar photo T C

    I’ll trade you my F150 supercrew even-Steven. i have always thought these trucks were tough looking. I also like the Dodge Powerwagon. My kids are grown, so why do I need two extra doors, fuel injection, a/c, leather interior in my truck when I can have a Honcho? Oh yeah, I’m still married😑. Love it. Brings back memories

    Like 1
  8. Avatar photo SebastianX1/9

    Fantastic stance and colors! I collect girlie little Italian triangles and cheap German cars, and I’m feeling more than a little inadequate looking at that Honcho.

    Like 1
  9. Avatar photo wuzjeepnowsaab

    Wow. WELL worth the asking price if nothing is hidden. Usually those Levis interiors disintegrated and while this one needs work, most of it is still there. Bedseam rust is common and easily managed at this early stage

    Honestly, with the current bid within 20% of BIN, I don’t know why someone hasn’t pulled the trigger if they’re serious about owning it.

    Great Honcho!

    Like 2

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