Studebaker joined a long list of vehicle manufacturers to disappear into the dusty pages of history books in 1967. It was unable to withstand the pricing war instigated by “The Big Three,” and even a merger with Packard failed to stave off what seemed inevitable. That was a shame because cars like this 1963 Lark Custom proved that Studebaker could produce genuinely good cars on a limited budget. This beauty presents extremely well and is a turnkey proposition for its new owner. The seller has listed the Lark here on Facebook Marketplace in Jacksonville, Florida. He set his price at $15,000 but will consider offers. My Barn Finds colleague Russ Dixon spotted this Studebaker as a worthy candidate for someone considering purchasing their first classic.
Studebaker introduced the Lark in 1959 as its entry into the compact market segment. It unveiled the Second Generation in 1962, bringing a range of updates that improved the Lark’s appeal. Our feature car rolled off the line in 1963, with the first owner choosing Champagne Metallic paint to cloak its panels. The seller is sparing with his information regarding its history, indicating that he is parting with this classic as he no longer has the time to appreciate all that it offers. This lack of insight means that it is unclear whether it is a genuine survivor, or if it is restored. The spotless presentation suggests the latter, with the paint showing no significant flaws, and the panels as straight as an arrow. I can’t spot any rust problems that would cause the buyer nightmares, while the trim and tinted glass are spotless. The fact that this Lark is a four-door makes it a practical alternative for enthusiasts with a young family.
The first owner elected to stride the middle ground when choosing this Lark’s mechanical configuration, teaming the company’s 259ci V8 with a three-speed automatic transmission. The V8 generates 195hp and 265 ft/lbs of torque, making this a surprisingly energetic performer. It won’t set the world alight at the local drag strip, but city traffic and cruising at 70 on the open road should present no challenges. The seller indicates that its tires are fairly new, while he describes the car’s overall condition as excellent. That, combined with the spotless engine bay presentation, suggests that this Larke will be a turnkey proposition for its new owner.
Interiors often paint a clear picture of the life a classic has led, with neglect or abuse abundantly clear via worn or damaged trim, plastic, and cloth. This Lark seems to have been treated respectfully, because its Red upholstered surfaces are excellent, and the carpet is spotless. The dash is equally impressive, and there are no cracks or splits on the two-tone wheel. Buyers typically focused on affordability when ordering a Lark, which is reflected by the lack of features like power windows. However, the new owner will undoubtedly appreciate this car’s ice-cold air conditioning and pushbutton radio.
Studebaker deserved greater success than it enjoyed because cars like the Lark proved that it could operate ahead of the game. This 1963 Lark Custom is a gem that is priced close to the top end of the market. However, the seller’s willingness to consider offers on a classic that seems to need nothing could improve the situation. It is also worth noting that values have climbed significantly during the last year, increasing the investment potential. If you have searched for a practical classic that can be enjoyed immediately, perhaps this Lark is the ideal solution.
A color combo I associate more with the ’80s than the ’60s, but a very nice car.
Gold with red interior? I never recall that combo in the 80s! Looks very 1963 to me.
Wiiiiilllbur, I’ll give the author the benefit, he may not have had the TV show Mr. Ed, 1961-1966 where he’s from, it was HUGE. The idea of a talking horse, heard only by his owner, Wilbur Post (Alan Young), was a phenomenal hit. 143 episodes, even though “Mr.” Ed was actually a female. Can’t have some horse doo-dad on TV. Anyway, the show was sponsored by Studebaker, and while Wilbur drove a 4 door like this, it was the showplace for Studebaker, including quick shots of the Wagonaire, Champ pickup, and the neighhhhhbors, the Addisons, drove an Avanti, the 1st time we saw one.
Studebakers were our arch nemesis for years. Both built by hometown folks who took pride in their work. It was a horse a piece which was better. I read, the 259/4 barrel with B-W automatic put out an understated 195 HP.( more like 250, I bet) and Studebakers, like Ramblers were no slouch. This car could do 0-60 in 8.4 sec. and the 1/4 mile in 16.4 at 85mph, certainly power to pass. Like Ramblers, most folks that knew anything about Studebakers( or the TV show) are gone, and it is just an old car to many, but make no mistake, someone will see, they were great cars.
The Lark custom was an entry level car. This is a Lark Daytona . Top of the line.
It’s a Lark Crusier – not a Daytona ! In 1962 and 1963 the Daytona was still a 2 door only in hardtop and convertable ONLY. 1964 was the first year they would throw the Daytona name on other models.
This should be a base 289 which was standard on the Crusier model but does look like it has the optonal 4 barrel intake.
It should also have the facrory disk brake for the Crusier model this year.
Not sure if this a fake ad or not.
This Lark is a well optioned deluxe Daytona sweetheart. You never see a dash that nice and they never offered power windows in any Lark. AC is a big plus. 15K might be just a bit optimistic but not by much.
Not a Daytona – you can see the Crusier script on the rear panel and would carrier the Y8 on the firewall tag.