Max Hoffman Split Window: 1952 Volkswagen Beetle

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Max Hoffman was an Austrian-born motoring enthusiast who was instrumental in the design features of European exotics like the Mercedes-Benz 300 SL “Gullwing.” However, he was also the Eastern United States importer of Volkswagen from 1950 until 1953. Our feature 1952 Beetle is one of his cars and has been restored to an exceptional standard. The seller is a perfectionist who has left no stone unturned in the maintenance process to ensure that this gem is in excellent mechanical health. The time has come for the VW to find a new home. Therefore, the seller has listed it here on eBay in Finleyville, Pennsylvania. The price? Are you sitting down? The seller set it at $60,000 OBO.

A previous owner completed the restoration of this Beetle in 2013, with the seller becoming its custodian around a year later. The attention to detail during the refresh is admirable, with the steel massaged to perfection before receiving a coat of this car’s original Azure Blue. The paint shines like a mirror, and with only 1,839 miles accumulated since 2013, there haven’t been many opportunities for it to accumulate flaws and chips. We can confirm roughly when this Beetle rolled off the line by a single feature in this frontal shot. You will notice a bump in the center of the roof above the windshield. This was designed to house an antenna, and that feature was discontinued in October 1952. The trim is in as-new condition, with the same true of the glass. Since becoming the car’s custodian, the seller has worked tirelessly to ensure that the panels and paint remain in flawless condition. The process includes carefully cleaning the entire underside of the Beetle at least once a year, which is an excellent way of keeping rust and other nasty problems at bay. The car sees limited action and is typically trailered to shows and other events.

The seller confirms that this Beetle is not numbers-matching. However, the body and chassis match, while the engine date falls within three months of the car’s production. Powering this classic is an 1,131cc air-cooled flat-four producing a dizzying 25hp. The car retains its correct four-speed “crash” box, and the only visible modification is the Abarth muffler. That isn’t an issue, because the seller includes a correct unit for the buyer to install if they crave originality. They confirm that the odometer was reset to zero during the restoration, and now shows 1,839 miles. They meticulously maintain the vehicle, changing the brake fluid and fuel lines every three years, while changing the oil and greasing everything happens every spring. The only identified issue is that this Beetle can be slightly stubborn when the temperature falls below fifty. However, it still leaps into life and soon gets into action. It runs and drives beautifully, and can be considered a turnkey proposition.

The restoration included returning the interior to its original form, and this is where we gain a clear understanding of Volkswagen’s entire Beetle exercise. These cars were designed to be cheap transport for the masses, and Volkswagen strived to reduce production costs to achieve this goal. Therefore, you won’t find such luxuries as air conditioning or power windows. Buyers could order a radio, but the high cost of this option saw relatively few cars emerge from the factory with one fitted. This classic’s interior is superb. The seats and door trims feature the correct cloth that is perfect. The painted surfaces are flawless, and the plastic is in as-new condition. There is no doubt that slipping behind the wheel would be like rewinding the clock by seventy-two years.

This 1952 Volkswagen Beetle was built before most of our Barn Finds readers were born, but its meticulous restoration provides insight into what these cars were like when they left the factory. They hail from a simpler time, when hardware was lumber and nails, and software didn’t exist. This car owes nothing to computer-aided design and is free from such distractions as power windows and in-car entertainment. The seller’s price is not even on nodding terms with cheap, raising the question of whether that figure is justified. As unlikely as it sounds, I believe that it is. The attention to detail in this restoration is exceptional, and the care lavished on it since the build ended is almost obsessional. Finding another ’52 Beetle that is this good will be a struggle, and while these were originally designed as affordable transport for the masses, they are highly-sought classics with a cult following. The viewing history and Watch List totals confirm that this VW has generated interest, and it will be fascinating to see if that translates into a successful sale. Do you think that it will?

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Comments

  1. Driveinstile DriveinstileMember

    I may be a little out of line here. Im not saying this should never be driven or in a museum. But this restoration was absolutely top shelf. As fun as it would be to drive it, I would but only in great weather but this one should really be preserved. This is just about as close to a brand new 52 Bug I think as you could get. I really like the color too.

    Like 16
  2. RayTMember

    Not a VW expert, but I always thought split-window Beetles, except for the rare so-called “Zwitter” cars at the very end of split-window production, had mechanical brakes. So this one is either a more valuable “Zwitter” or has been updated.

    If it has a very late production date, there are some mechanical/body/trim parts that are both hard to find and were used only on those cars. The next owner will have to take that into account.

    Not disputing the price. It looks as if the seller and previous owner spent a fair amount of money getting theis Beetle to its current stage. In all likelihood, it is nicer than any example that rolled out of Wolfsburg.

    Like 9
  3. Will Fox

    Amazing Bug! Looking at the ‘baby moons’ they seem to form a point @ center, and no “VW” stamping on them. Were the originals the same way? No a true VW follower here, so enlighten me folks.

    Like 5
    • doug

      Hubcaps are wrong.

      Like 4
  4. doug

    Standard Beetles had mechanical brakes, deluxe had hydraulic. The difference being the trim down the sides and hood. It should have 16 inch wheels, may appear to have 15’s.

    Like 5
  5. Duke

    If I win the lottery…

    Like 6
  6. CarNutDan

    It may be a common folks volks but I think with a restoration of this caliber with its Max Hoffman heritage deserves a place at a concours top end car show such as pebble beach. If it were mine that’s what I would do.

    Like 7
  7. Yankeetr5

    It’s a VW bug….$60k is crazy in my book.

    I associate Max Hoffman more with Alfa or Porsche where his association adds little to nothing to its value so why so for a beetle. Just sayin…

    Like 8
    • ChingaTrailer

      In the mid ’70s I worked for a large California BMW retailer. As we said then, we got our parts and cars from “Uncle Maxie” although I never met or saw the man. I cannot imagine his ownership of the distribution adds anything of value to those cars.

      Like 1
  8. Harvey HarveyMember

    My riding lawn mower has two more horsepower 🐎 🐴.

    Like 17
  9. Russell Smith

    Too nice to drive but a great addition to an investment portfolio. Keep in a secure, climate controlled garage and bring it out for car shows.,

    Like 5
  10. Tony Townsend

    For $60 K, I would expect ALL numbers matching and all parts OEM, certainly not an Abarth muffler. Just bein’ grumpy.

    Like 13
    • Harry KritisMember

      Abarth muffler is out of place in this car, in MHO.

      Like 3
  11. LPJ

    For 60,000 put it into the living room and use it as a very expensive couch as I recall they’re under power and very noisy on the road maybe take it on sunny Sunday to McDonald’s!!

    Like 1
  12. Steve WolfeMember

    I was watching a rerun of American Pickers last night and I believe this is the VW that was on the episode I watched.

    Like 1
  13. Rufus

    Is this the Hoffman VW that the Antique Archaeology guys drug out ot the top of a barn eight or ten years ago? I seem to remember it had the wrong engine as well. I would think that that little detail would help bring the high number.

    Like 1
  14. Lance

    Max Hoffman was actually a Studebaker distributor and picked up a MB distributorship . MB thought a lot of Hoffman as did Studebaker. So much so that he advised Studebaker on styling cues on mid to late 50’s Studes. Ever notice that the grill on the Hawk and the Gran Turismo have a familiar look.? That was Max Hoffman selling the idea of an MB grill to the folks in South Bend.

    Like 1
  15. jwaltb

    Nope.

    Like 0
  16. Ted

    I can appreciate all the love and devotion put into this Beetle. But, if I had the $60K, I would buy 3 – 6 other classic cars for investments, instead.
    The owner shows true dedication for all their efforts! 👏🏼👏🏼👍🏼

    Like 0
  17. Scott

    60k? No way. I can think of much better vehicles for much less money.

    Like 1
  18. SteveMember

    Wasn’t all that long ago you could buy a Nice 63 Split Window Corvette for $60k. The car looks awesome, but I would debate that price. Maybe I’m just too cheap…

    Like 0

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