One Family Owned: 1967 Mercury Cougar

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Is there anyone who doesn’t like pony cars? I’m sure we’ll see some that don’t in the comments section, but I’ll raise my hand when asked who’s a fan. With a long hood and short deck lid and typically sporty with enough room for the family, what’s not to like? Throw in a litle luxury like Mercury did here and you can color me a fan of the first generation Cougars. It looks as though an anonymous Barn Finds reader is a fan too, as they sent in the 1967 example found here on eBay. Located in Las Vegas, Nevada, 41 bids have pushed the price to just $5,800.

It’s pretty clear from the photos that this Cougar isn’t a show car. However, aside from one repaint, the exterior is largely original. The seller claims it has never been in any accident or fender bender and maintains all original sheet metal and floors. That one repaint was done in its original Trafalgar Blue Poly color. Somebody please correct me if I’m wrong, but that roof appears to be painted white. The “WM” indicated on the door data tag would indicate Trafalgar Blue Poly and Polar White, so that supports the appearance.

The parchment interior offers a nice contrast to the Trafalgar Clue exterior and looks to be in pretty good shape after 53 years. You may want to repair those seam separations on the front and back seats, but other than that, this Cougar looks ready for driver duty. The driver door armrest also shows some wear, but looks like it would serve its purpose for the time being. It’s hard not to notice that bench seat, which is a fairly uncommon sight on the 1967 Cougar — only 7,395 of the 150,893 built left the factory so equipped.

Things look to have been kept fairly tidy under the hood, where you’ll see the numbers-matching C-code 289. With a claimed 50k original miles, the seller offers some insight into its running condition: “Engine starts right up and runs with no smoking or knocking or leaks. Transmissions shifts into all gears as it should.”

It looks like there’s a lot to like here, as this Cougar could appeal to a variety of potential buyers — Looking for a clean, mostly original vintage cruiser? Check. Want a classic pony car needing light restoration? Check. Prefer something a little different? Check. Does the 1967 “Car of the Year” check any of those boxes for you?

Auctions Ending Soon

Comments

  1. Cncbny

    I’ve got two words for that. Nice!

    Like 11
    • Ike Onick

      Agree! That is just a nice looking car.

      Like 7
  2. JOHN SKEADAS

    Wonderful and different alternative to all of the expensive camaros and mustangs .bravo. by the way, my back screen has turned black. Is that unique to my cell phone or is that a function of Barn Finds?

    Like 2
  3. Weasel

    I’ve got three words for that. Nice car!

    Like 4
  4. local_sheriff

    There’s nothing wrong with the Mustang, but considering the other great Ford products of the 60s I don’t understand why so many still pay top $ for the pony. Should I ever buy a FoMoCo car then a ’67-’70 Cougar would definately be on that list. Way more unique and distinctive with parts availability similar to the Mustang.
    I’m not even usually found of blue cars either however this color combo really works for me. Very doable project vehicle for one lucky buyer; just gotta love those hidden headlights!

    Like 9
    • Jim22

      I am a cougar GT owner and be careful with the “parts availability similar to a Mustang”. This just isn’t true. The only reproduced sheet metal is the rear quarter. Interior, no door panels, arm rests, gauge clusters. All exterior trim is not reproduced. Basically, the parts that are available are the ones that are common between Mustang and Cougar. That being written, I love my Cougar over all of the Mustangs I’ve owned.

      Like 8
      • local_sheriff

        I stand corrected and as a GM guy I have not full control over the model specific bits – just as you say I meant the parts that are shared with the pony.
        With that said I believe (and hope) the aftermarket will pick up the pace and offer more Cougar spec bits just as they’ve been supporting the Camaro cousin Firebird crowd for years. Enjoy your Cougar GT! 👍

        Like 1
  5. craigr

    My greatest regret is not hanging on to my 428CJ Cougar in the 1970’s. That was one sick car. I get ill when I see what a good example fetches these days.

    Like 7
    • Tucker Callan

      Me too! However,,,, I needed a home, more than my Boss Eliminator!

      Like 4
    • Timothy Phaff

      Regret..me too..1969 Shelby GT500, 64.000 miles, sold it in 1980 for $4000.00 big ones

      Like 2
  6. RGSmith1

    Had a 68 XR7. Loved it. 302 4bbl, 3spd. Have kicked myself ever since I sold it! Got excellent gas mileage too. Drove it several times coast to coast. Never broke or gave me any problems.

    Like 5
  7. Grey

    This thing is pretty rare. Two-tone paint and a bench seat. Not many were built with either one of those but to have one built with both of them

    Like 2
  8. AndyinMA

    Imagine a time when Mercury could sell 150,000 coupes. I am a product of those times and I am having trouble adjusting.

    Like 4
  9. Timothy Phaff

    Perfect Son & Dad project and it does not have to be a rotisserie job. New interior plus install an AC system. Any chassis issues and maybe some hypo added parts.

    Like 1
  10. Stuart

    This is one car I would have.its nice and its one cool looking car.you just dont see alot of them in uk

    Like 2
  11. 1Ronald

    Glad to see to remember when they made cars with color–especially this ocean color. Not a dark dingy grey color of the devil that you see everywhere now. Their lives can’t be that all bad.

    Like 3
  12. Tackless&Proud

    Does anyone know if Dorothy Stratten’s ’69 Playboy Pink Cougar survived and/or it’s whereabouts, today?

    Like 1
    • Shannon L Weybright

      She had a 67 cougar which I owned for a short while. I sold it and the owner sold it to the Hefner estate. Never knew until 8 years ago! I would love to have it back!

      Like 0
      • Steve

        What color was Dorothy’s Cougar?

        Like 0
  13. Tackless&Proud

    Well… maybe it wasn’t pink, but never-the-less she owned one at the end.

    Like 0
  14. Little_Cars

    I like everything about how this cat presents itself, except for the mismatched fender on the front passenger side. Given the color, and the technology available, this was probably the best a body shop could do when repainting just one panel. Like. Want. Sharing with a local friend who is wasting his time piecemealing a 67 Cougar together on a meager income.

    Like 0
  15. 71Boss351

    I am with Jim22. I have a Cougar XR7 GT and the parts are shared with a Mustang are mostly under the hood. The interior parts not reproduced like a similar year Mustang. The good news here is that the interior is in good shape and the dash is nice. A reproduction dash is $600.

    That 289 is a great engine and is easily serviced even today.

    Like 1
    • local_sheriff

      I’ve been leafing through a couple of Cougar spec brochures both prior to posting here and after. While I some years back would’ve expected NO Cougar parts available at all, it seems availability is getting there. To find they’re actually making repop dashes is a giant leap; there are many 60s cars one can only dream of that happen…
      If the general interest for vintage cars continue to grow there will eventually be a much bigger aftermarket for the (so far) less popular models

      Like 0
  16. stillrunners

    Don’t think they ever get the respect…..nice car in a great rare color.

    Like 1
  17. PRA4SNW

    SOLD for $8,700.
    From what I can see, that was a great buy.

    Like 2

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