Many consider that the Pontiac GTO started the muscle car movement of the 1960s, but there are other candidates to consider, like the 1950s Chrysler Letter-Series. Regardless, a ton of these autos were built before the craze waned in the 1970s. This 1967 GTO may be rare, if for no other reason than its color: the purple-like Plum Mist. While no hard production numbers are out there by color, some car aficionados have estimated fewer than two percent were built in that hue. This Pontiac is a roller as its engine and transmission have flown the coop, but it may be solid enough to begin reconstruction. Located in Jonesboro, Louisiana, the GTO is available here on Facebook Marketplace for $8,000.

For its first two years, the GTO was an option package on the mid-sized Pontiac LeMans. With demand exceeding expectations, Pontiac promoted the car to full series status from 1966-71. The cars were restyled for ’66, so the ’67 models differed little except for taillight and grille treatments. At 81,722 copies, the 1967 model year would be the car’s second most successful up to that point. We don’t know what engine was in the seller’s Pontiac although it was paired with a 4-speed, so the standard 400 cubic inch V8 that produced 335 hp was likely. That combination accounted for 39,128 copies or 44% of overall production.

According to one source, Plum Mist was the third least-used color on the GTO in 1967, only outranking Tiger Gold and Sunflower Yellow. The math suggests as few as 1,500-1,600 of those Pontiacs were painted in that color, but that’s only one guesstimate. It could be higher or lower, but I’m betting not by much as I don’t recall seeing one of these in ages. As the story goes, Plum Mist was originally slated as a standard color for the ’66 model year but was changed to special-order. In 1967, GM decided to make it a regular color for one year and it was gone by 1968.

This ’67 GOAT is described as a rusty roller and the buyer will have to go about obtaining their own drivetrain. With the dark color, dark lighting, and loads of surface rust, it’s hard to tell where any of the big corrosion problems may lie. The interior may be okay and the lack of carpet shows what may be solid floorboards. It was well-decked out well when new, with factory A/C, power steering, and power brakes, but with no underhood photos, we don’t know if any of that has survived. But if you’re looking for a GTO of this vintage in a rare color that can be verified by the cowl tag, maybe this one is for you.