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Ready To Roll: 1937 Packard 120C

Although the basic Packard 120C in black five-passenger sedan form is not the most desirable example of this stately marque, the car on offer here on eBay in League City, Texas is about as nice an example as you’re ever going to find.  The Buy It Now is $25,000. You couldn’t build another one for the price.

Everything the vendor tells us is positive. “Has been stored in my barn with a cover over it for years. The Interior was completely replaced several years ago exactly as original. The interior of the door panels is undercoated as shown in the last pics before the new interior. Complete undercarriage painted with chassis paint. Carburetor rebuilt. Doesn’t run hot. Runs good using lead additive in the fuel.”

There are extensive undercarriage photos, and they reveal the car as incredibly solid. The 120-horsepower straight-eight engine with an aluminum head is stirred by a three-speed standard transmission. The car seems to need hardly anything. I’d get rid of the wide whitewall tires—not common in the period—and just drive it, on errands and to shows.

This first-generation 120 (or “One-Twenty”) was built from 1935 to 1937, and then again from 1939 until the start of World War II hostilities. The number referred to the 120-inch wheelbase. The aim for the model was to get some traction in the mid-prized eight-cylinder market. The company wasn’t going to survive on high-end luxury cars during the Depression. Here was a car for Main Street, hence the contemporary ad slogan, “When Heaven was at the Corner of Sycamore and Main.”

Available were two- and four-door sedans (this is the latter), a Club Coupe, and a convertible. Prices started at just $980, with $1,095 buying the Touring Sedan. The pitch to the affordable side of the market was successful, and 24,995 120s were sold in 1935 (compared to 7,000 for all other Packards that year!).

This car boasts the 1936-introduction power increase, from 110 to 120 horsepower. In this form, it could reach the heady speed of 85 mph. Production was up to 55,042. This is why the 120s are among the most common surviving Packards. For ’37, the 120 was available in “C” and “CD” trims. This is the cheaper of the two models, but the differences probably aren’t great. If you really wanted to stretch out you ordered the limousine on a 138-inch wheelbase—still under $2,000.

There were no 120 in 1938 but it came back for a couple of years in 1939, and 175,027 were built. After the war, the 120 became part of the Packard Eight line.

Think of this car as an entry-level luxury, rather than as a budget line. It’s still plenty stately.

Comments

  1. Avatar Rich

    That’s an insanely good deal.

    Like 6
  2. Avatar TheOldRanger

    I agree Rich. I wish I had the time and money for this one as well. I’m too old to tackle projects like this and live on a pension to boot. I do remember seeing these as a kid and thought they were the best looking cars on the road. We had a 47 Packard when I was about 12 and it was a very solid and reliable car… and plenty of room for us 7 kids.

    Like 8
  3. Avatar Mitch

    Velour heaven!

    And suicide doors. This round thing below the dash is a ventilator?
    No engine pics? Pretty awesome

    Like 1
    • Avatar PeterfromOz

      Heater with fan. They tended to be always on or off as the hot water valve was often fitted in the engine bay and turned on for winter.

      Like 2
      • Avatar Mitch

        ty, would be a solution for all the bug owners out there.

        Like 0
  4. Avatar ken tilly Member

    The last thing I would do to this car is to lose the wide whites as it would just be another “too much black” car.

    Like 2
  5. Avatar Wayne from Oz

    IMO the most beautiful Packard ever made.

    Like 1
  6. Avatar Kevin

    It doesn’t get much better than the old packards. I never saw a 30’s era one i didn’t love. Even the mundane ones I’d prefer over any rolls.

    Like 0
  7. Avatar Bill McCoskey Member

    I currently own a ’37 Packard 120CD, and while this one is a beautiful example, from headliner to carpets, the interior is incorrect, and to restore it to correct materials will likely run $10k. The heater assembly is an aftermarket unit. The price is very fair, provided there are no other problems.

    Like 3
    • Avatar Mark Kurth

      Agree with Bill regarding the interior. The original would’ve been wool (correct material still available), as opposed to this shiny nylon velour. Yuck!

      Like 1
      • Avatar sue leurgans

        hi, glad to know about the interior. Where would one get the correct wool or what is the correct wool. I have the skills to replace the interior.
        Sue

        Like 0
    • Avatar sue leurgans

      Thanks for the info on the interior, I’ve just purchased the car. I have not received it yet. What is the dash item near the steering wheel please? Not the knobs.

      Like 0
      • Avatar Solosolo UK Member

        Well done Sue. Lucky Lady. The item on the left of the steering column is most likely the (after market?) indicator switch. The item that can be seen looking through the wheel might be an ash tray, and the lever on the left of the wheel is the hand brake. Enjoy that wonderful automobile.

        Like 0
      • Avatar Bill McCoskey Member

        Sue,

        Congrats on the purchase!

        The item sticking out of the dash above the speedometer is a “traffic light viewer, made by the GM division Guide. It was made in the 1950s and designed to act as a prism so the driver can see a traffic light in the viewer’s lens, rather than having to lean over the steering wheel and crane your neck to see the light above.

        It’s not an original Packard accessory, the Traffic light viewers first came out about 1950, and were cheap plastic, sold by Fulton, the people who made the big outside windshield visors. [If you have a car with the outside visor, you NEED a traffic light visor to see the light!]

        The car also has a later [1950s into the 1970s] Stant turn signal accessory. This is a good safety item and should be kept, even though Packard didn’t offer turn signals in 1937. The actual 4 turn signal lamps bolted to the bumper brackets are likely modern lamps, and are generally considered a good addition for safety reasons. I have a similar turn signal on my 1937 Packard 120C Deluxe [also known as a 120CD]

        Good luck with the car, and if you have any questions, please feel free to ask, my email is billmccoskey [at] aol [dot] com

        Like 1
  8. Avatar Captain RD

    Mine was a CD but an exact match to this one for my high school car 1965-1967.
    Bought for $240 at 14 years old from a PA barn — owned for 30 years.

    Like 0
  9. Avatar V12MECH

    It’s priced to get rid of now, good idea, a 4 door Packard from the mid 1930’s is not trending as a hot investment, unless you have a dual cowl, V12, or phaeton, nice looking car. Buy it and rent it out for weddings. Nice looking car. Dig out your chauffeur’s uniform.

    Like 3
    • Avatar Mitch

      President Roosevelt left the scene ….

      Like 0
  10. Avatar George Birth

    Now this is a decent seller who is offering a completed car for a fairly decent price. This deal won’t be around long.

    Like 1
  11. Avatar Bob Mck

    I would be proud to park it in my garage.

    Like 0
  12. Avatar UpNorth

    Will need to add Vintage Air for limo rides.

    Like 0
  13. Avatar Kenn

    I agree with George Birth. Would that there were more sellers like this one.

    Like 1
  14. Avatar Charles Rosoff

    What are they like to drive? Is it ok on the highway? Does it drive like a truck due to its weight, size and suspension?

    Like 0
    • Avatar Bill McCoskey Member

      Charles,

      Compared to the typical 1937 automobile, they are easy to drive, steer and stop. I’ve had many pre-war Packards, and actually prefer driving the 120 over the Super 8 cars that DO drive more like a truck!

      Like most 1937 production cars in the lower end of the luxury car class, the Packard 120 cruises on open roads with little effort, up to about 50 to 55 mph.

      Like 1

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