Running Project: Rare 1960 DeSoto Fireflite

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DeSoto had been a Chrysler brand since 1928 and competed alongside Plymouth, Dodge, and Chrysler for many years. But by the end of the 1950s, the need for the car in the lineup was getting harder to justify with sales in a tailspin. So, it was no surprise that early into the 1961 model year, Chrysler Corp. pulled the plug on DeSoto. The seller has a 1960 Fireflite from the make’s last full season in production. Though it runs, it needs a boatload of cosmetic attention. Located in Los Angeles, California, this DeSoto from its dying days is available here on Facebook Marketplace for $10,000. Our gratitude goes to T.J. for another memorable tip.

After a successful run with the “Forward Look” machines of 1957-59, Chrysler overhauled everything in 1960 and went the unibody route with all cars except the lavish Imperial. That didn’t help fledgling DeSoto, which was getting harder to differentiate from a full-size Chrysler. Per the seller, the Fireflite 2-door hardtop saw fewer than 3,500 builds in 1960, and the numbers were even worse before the axe fell in November 1960, almost a year to the day when Ford gave up on the Edsel, too.

As the story goes, this DeSoto had lived in New Mexico since Day 1 until the seller came along two years ago. The car needed some mechanical work to reach the state it’s in now. The items that needed attention were the carburetor, fuel pump, brakes, and tires (the power brake booster still needs some help). The windshield was cracked, so the seller replaced it, yet it’s already cracked again.

The Mopar runs and drives, and is currently registered in California. But the body, paint, and interior are all on the suspect list. Rust can be found in several places, and the once Adobe Rust Poly paint has been replaced by faded purple (or something like that; you call it). The original front seat has been swapped for 1959-61 swivel seats in a different type of upholstery. But the 361 cubic inch V8 and push-button TorqueFlite may need nothing from you at 120,000 miles.

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