Stored 35 Years: 1954 GMC 150

This 1954 GMC pickup has been parked for 35 years and just recently removed from its long-time New Jersey resting place. Old-school New Jersey blue plates confirm that this truck hasn’t been registered in some time, but despite this period of inactivity, the seller confirms that it fired right up after some oil was poured in the cylinders. Find the heavily patina’d truck here on eBay where bidding has just climbed over $2,500 with no reserve.

What makes this truck even more attractive is the seller is including the old-school Coca-Cola cooler in the deal! It was sitting next to the truck when discovered, and the seller felt it should be included. The cab isn’t one of the desirable five-window designs, but this era of pickup seems to be gaining popularity regardless of the window count. According to the seller, the wood slats in the bed are long gone.

The interior is in respectable shape and the bucket seats are a nice look (and transplanted from a 1968 GTO). Other tweaks the seller notes includes an “…upgraded transmission and Hurst-style floor shifter,” along with aftermarket gauges. It’s clear this GMC was someone’s project truck at one time, and the modifications seen here give it a seriously cool vibe. Put simply, in-period tweaks rarely fail to disappoint.

The seller notes the GMC is equipped with the six-cylinder engine paired to a manual transmission. The truck will start and move under its own power, but he hasn’t confirmed whether the brakes work sufficiently. Assuming the undersides aren’t Swiss cheese, the GMC looks like a perfect candidate to simply refresh mechanically and otherwise leave untouched. Would you preserve the patina or pursue a repaint?


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  1. geomechs geomechs Member

    This really isn’t something you see every day. I saw a lot more ‘54 Chevy pickups than GMCs. The larger trucks were another story. It seems to me that GMC went to a larger engine in ‘54. I’m thinking 248 or 270. Either one will chug along for years to come. GMC always used full pressure lube so the more timid types can feel confident throughout GMC’s entire run. Of course, by ‘54 even Chevy was running full pressure. I wouldn’t turn a truck like this down. A good candidate for restoration.

    Like 4
  2. Carter T

    I actually prefer the 3 window over the 5 window.

    Like 7
    • Ken

      So do I.

      Like 1
  3. Gaspumpchas

    Nice Jimmy. I like the cool upgrades. Might be cool to run around like this while working on it. Finish paint or Suede is a must. Good luck to the new owner.

    Like 2
    • TimM

      Nice truck, looks like someone painted the motor in the truck from the over spray on the lines coming out of the carburetor!! The coke cooler might be worth a couple bucks too!! I think I would loose the buckets and try to source a new bench seat to mak it look more original when you open the door!! I would have to paint it too!! The patina (rust) is not my idea of cool on an old truck!!!

      Like 2
  4. bobhess bobhess Member

    Now that’s a truck folks! Neat, spoke wheels and all.

    Like 2
  5. Louis Q Chen

    Too bad this truck is in far away in New Jersey :( If it was in Texas, I’d go and haul it to my shop and redo the brakes but leave the patina (paint job) alone. I see the jealousy his “Red neck” buddy at school will be once they the “Truk”! Also restore the Coca Cola cooler and put in my shop stock it with soda pop@ 25 cents! Right next to my hand pump fuel dispenser with the glass jar too. Talking about the good ol’ days…..There ya go bud!

    Like 2
  6. Little_Cars

    This must’ve been something back in the day. Actually, I picture it having two lives…from the factory it was a workhorse with long bed and medium blue paint. Then, sometime in the 60’s it was slightly modified to suit the owners taste. Rattle can engine repaint. I think the bucket seats give it a period look but a bench makes more practical sense — unless the floor shifter would hit the front of the seat. Coke cooler, restored, might be worth three times as much as the truck’s price. Nice find.

    Like 1
  7. Dave

    there is absolutely NO WAY I would reuse that chassis. I prefer to drive classics, not trundle them to silly car shows at the local burger joint. Way too many old and dying men at the shows. They don’t drive them on any highway, and shouldn’t , given the totally inadequate chassis. You’d be risking your own life as well as other travelers. Update it, or park it in your own driveway and stare at it.

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