Barn Stored: 1968 Ford Bronco

If there’s any room for the first-generation Ford Bronco to grow in popularity, it’s ever so slight. This week’s unveiling of the 2021 Bronco may have been just what those first-generation Broncos needed to boost their popularity – and, likely, price – into the stratosphere. This 1968 Ford Bronco was sent in by a Barn Finds reader who found it here on eBay in Wheatland, Wyoming. The reserve appears to have been met after 65 – yes, 65 – bids have pushed the current bid price to $30,500.

The first-generation Bronco was developed to compete with the International Scout and Jeep CJ-5. While it now may be considered a compact SUV, upon its introduction in 1966 it was a true off-road vehicle. Sales numbers were never “spectacular,” which may contribute to their collectability today. Sales peaked in 1974 with just under 26,000 built. Ford built 16,629 Broncos for the 1968 model year.

The exterior looks just as I’d expect a 52-year old Bronco that’s spent at least the last 17-years in Wyoming to look. The Pebble Beige paint is a great look on the Bronco. It doesn’t shine, there’s minor rust in several places, and it has its fair share of bumps and bruises. The seller says this is equipped with the Sport package, which they say includes: “all the chrome window frame molding, drip rail molding, grill molding, tailgate handle, headlight, tail light, side marker light, grey grill with chrome FORD letters, and chrome bumpers.”

Excelling in consistency, the interior condition nearly perfectly matches the exterior condition. Again, what I’d expect to see. It’s not a show car, but it appears, at the absolute least, functional. The seats are wearing seat covers that look like they’ve been in place for some time and we’re not offered a peak underneath. Door panels show wear, floor coverings show a good amount of use, and painted surfaces show wear. There’s no back seat in place, but it looks like there was at some time. The seller tells us the Sport package offered interior upgrades too, including different “door panels, headliner, floor mat, cigar lighter, horn ring.”

Under the hood is a 289 cubic-inch V8. This was the final year for the 289. Power is sent to the rear wheels – or all four when engaged – by a column-shifted manual transmission. Although it’s been parked in a barn for the past 15-years, the seller says it “always starts, runs, drives, shifts, and stops good.”

If I were in the market for a first-generation Bronco, this is the condition I’d be seeking. It doesn’t seem to require a restoration, but if that’s the road you want to take, it looks like a solid start. Among many modified versions, whether heavily or lightly, this stock Bronco really stands out. Do you prefer this simple, stock look? Or favor the modified route?

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  1. KEVIN

    2021 starts at $29,995 for the base two-door model

    • Classic Steel

      Love it…
      so old and bouncy with restoration work and always updating parts or new?

      I luv old school but when pricing goes cra cra …..

      Hmm i am thinking new Kevin 👌👀😉

    • PRA4SNW PRA4SNW Member

      Loving the new one. I’m in line for a 2 door….

  2. Tim Warstler

    This is a three-on-the-tree manual transmission car. The floor shifter is for the transfer case.

  3. Todd Zuercher

    That’s not a floor-shifted automatic transmission. That’s the transfer case shifter. The transmission is a 3 speed manual and shifted via the column shifter.

    • Jonny Collier Staff

      Sorry, all. Late night. The post has been updated.

  4. Chris in Pineville

    boy oh boy, hindsight is rough….
    wish I had been fortunate enough to have one of these (didn’t have) or my 67 VW van (did have) until the prices went totally nutty…….

  5. Connecticut Mark

    Think it has lockouts, that’s an automatic floor shifter. Either way too much money I an get a great Cummins dodge , for whatever this goes for.

  6. Dave

    30 grand will get you a new challenger gt awd 300 hp v6 14.8 sec 1/4 mile.

  7. TimM

    Crazy price but this is the one I would want!! 289 with the manual column shift!! My 73 has an automatic and my 67 is a three speed!! I didn’t buy either one for more than $1000!!! This ones in nice shape but not $30,000 nice!!

  8. Johnmloghry Johnmloghry Member

    Buy this (at reduced price) and get the little camp trailer listed and you’ve got a nice retro set. Money comes and goes you can be flush one year and homeless the next, but with a camper and a classic car you can keep going for years to come.
    God bless America


    Aside from the front-mounted spare tire, this Bronco looks great. Sure, the price is crazy, but that’s the free market at work.

    As regards the 2021 Bronco, I am glad Ford is offering a manual transmission option for the die-hards (such as myself). I can only hope a mechanically shifted transfer case is available, too.

    • AMFMSW

      Nope. All 2021 Broncos will have that asinine electronically shifted transfer case. No new Bronco for me.

  10. chrlsful

    “…that’s an automatic floor shifter…” Nah, just the appearence. Autos were on da column. But ur right if it were a stang and shorter shaft, different #/ltrs inside the housing at the base. Those pesky 60s/70s ford guys kept up the ’empty box’ manafacturing policy just to save money…
    “…I can only hope a mechanically shifted transfer case is available, too….’
    depends on which of the (minimum 3 base) models U want.

  11. Maestro1 Member

    I’m at a loss to understand how the prices for these went so high. There’s nothing extraordinary to recommend them, they aren’t unique, and the 2021 is atrocious. I think this is what happens when artificial demand happens, which is a good reason to stay away from auctions.


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