Easy Project: 1968 Mercury Cougar XR-7

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There are times when tackling a restoration project that involves cutting and welding can seem intimidating. This is especially true if you don’t possess well-honed skills in that area. Therefore, finding a car that needs little more than a fresh coat of paint will be a welcome sight. That appears to be the case with this 1968 Mercury Cougar XR-7. The owner refers to it as a solid vehicle that runs and drives. With a healthy V8 under the hood, it will have the performance to match its good looks. If you find yourself tempted by this classic, it is located in North Port, Florida, and listed for sale here on eBay. The owner has set a BIN of $15,500, but he will entertain offers.

The Augusta Green paint that graces this Cougar’s panels is well past its best, and there’s no doubt that the car would benefit from a cosmetic refresh. The visible deterioration suggests that the buyer would be best served to strip the panels to bare metal if they wish to achieve a high-quality finish. Anything less could compromise the paint moving forward, and while this is a fiddly process, I believe it would be worth the effort. The buyer won’t need to take to this classic with a grinder or welder. The owner refers to the car as solid, suggesting that this classic is rust-free. Nothing is visible in the supplied photos, but only an in-person inspection would confirm this. If you live a long way from this Mercury’s location, that is where you might be able to utilize the Barn Finds Classic Car Inspections. It should be worth the cost and effort, whether you’re considering this Cougar or another vehicle is on your radar. The Cragar wheels aren’t original, but they and the jacked rear-end are typical modifications that many owners made during the 1970s and 1980s. Reversing both should not be difficult or expensive, especially if the buyer craves originality. Most of the trim seems to be in good condition, as is the glass. As a DIY project, this Cougar shows a lot of initial promise.

The Cougar shared a fair amount of its DNA with the Mustang, so finding a drivetrain that includes a 302ci V8, a three-speed automatic transmission, power steering, and power brakes comes as no great surprise. With 230hp at the driver’s disposal, the XR-7 should romp through the ¼ mile in 16.5 seconds. That figure is more than a ½-second slower than the equivalent Mustang, but added sound deadening and other luxury touches mean that the Cougar is more than 300lbs heavier than the Mustang. It seems that this classic is in generally good mechanical health. The seller indicates that it starts right up, that the sweet little V8 sounds nice, and that the Cougar runs and drives. He says that the brakes work, but they feel soft. Tackling that problem would be a high priority because dodgy brakes are not a good thing in any car. Otherwise, it seems that this could be a turnkey proposition.

The Cougar’s interior sends mixed messages because while it is presentable for a survivor-grade car, it does have a few shortcomings. The headliner is wrinkled and sagging, the carpet is faded, and there is tape covering what I assume must be a small rip in the back seat. Before spending a dime on replacement parts, I’d consider a few possible repairs. The buyer may find that they can stretch the headliner back into place. If not, a new headliner would lighten their wallet by around $120 plus fitting. A carpet set would add another $200 to the tally, but an upholsterer may be able to repair the back seat without the need to source replacement upholstery. The rest of the interior looks pretty good, although the factory radio has made way for a CD player with speakers in the rear parcel tray. Once again, fixing this would not be difficult if the goal is originality. However, if you’re not worried, neither am I!

This 1968 Mercury Cougar XR-7 shares more than its underpinnings with its iconic cousin. Just as the values of First Generation Mustangs continue to climb, Cougars are following suit. The listing and supplied photos suggest that if someone were to tackle the refurbishment in a home workshop, it would take more time than money to return it to its sparkling best. With no rust and sound mechanical health, it has to be a tempting proposition for someone who wishes to be hands-on with their project. Is that enough to motivate you to pursue it further?

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Comments

  1. wuzjeepnowsaab

    I was so waiting for the reveal to see the 351 4v What a letdown seeing that 302 :( At least it’s a sign that maybe this wasn’t beat to poo

    Like 2
    • Macfly

      That there’s a J code 302 which was the HP version used in the 68 Shelby GT350. It’s got more than enough power.

      Like 7
    • Paul Van Kirk

      The 351W wasn’t available until ’69. The next step up would have been a 390.

      Like 6
  2. Paul Van Kirk

    This is a great looking Cougar. I have it’s near twin with more rust and Lime Frost paint and Ivy Gold interior. Given it needs paint, upholstery work, a headliner, and everything gone through, the price seems a bit high to me, especially with a small block and automatic.

    That being said, get this down closer to $10k and this is a great project car.

    Like 3
    • Bobby

      ……I agree, the price is too high. Around 10k or lower would be more feasible.

      Like 0
  3. Howie Mueler

    Sits way too high in the rear.

    Like 3
  4. Bob_in_TN Bob_in_TNMember

    Restored, this would be a very classy car.

    Like 2
  5. joenywf64

    Can one switch the oil pressure gage & clock on these? Silly place to put the former.
    Good reason not to clearcoat any car, unless it’s kept out of the sun & bad weather – or waxed regularly.

    Like 0
    • CATHOUSE

      “Can one switch the oil pressure gauge and the clock on these?”

      While anything is possible this swap would probably not be an easy one or one that would look good after done. First those two gauges are different diameters. The clock is probably twice the diameter of the oil pressure gauge. So the oil pressure gauge would not fill the hole like the clock so that would need to be addressed. Since the clock is much larger you would need to enlarge the hole in the dash face for it. The clock is actually about the same height as the dash face. Plus these two gauges attach to the dash is totally different manners so that would also need to be addressed. Now if you get that far then you will need to unwrap the wiring harness to move the wiring to properly hook each gauge up. My advice would be to not attempt this modification.

      Like 4
  6. princeofprussia

    I have always found these first-gen Cougars to be sleak, elegant personal luxury cars with ample performance. This one looks to be very promising, but the price is too steep IMO. Beautiful potential, though!

    Like 2
  7. BoatmanMember

    Those are leather seats, so if it can’t be repaired it’s going to be costly.

    Like 0
    • CATHOUSE

      If you want it to remain real leather it could get a bit pricey. However if you can live with it there are reproduction seat covers available that use a vinyl product that looks like the original leather for a lot less money.

      Like 1
  8. trav66

    With a $15,500 BIN, why not fix the simple brake system? At least the seller is accepting offers. Is it me or does the front floor pans look “gobbed” in? This would definitely require an in-person inspection for the claimed 54,000 miles. Nice Cougar but not for the asking.

    Like 0
  9. 19sixty5Member

    The wheels I believe are old Appliance chromed steel wheels, based on the ever-popular Cragar S/S wheel design. Cragar wheels had a cast aluminum center riveted to a chrome steel rim, the Appliance wheels are of an all steel construction. The early XR7 dash is one of Detroit’s best designs ever, very European inspired.

    Like 0

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