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First Year Pickup: 1966 Ford Bronco

Where the market values have gone on first-gen Ford Broncos just leaves me speechless. Finding one from that esteemed 1966-1977 generation can easily top six figures assuming restored and/or well-modified condition. And right out of the box, examples such as this first-year pickup version are a pretty primitive ride and that facet just adds to the mystery. What drives the value? Don’t know, let’s look this one over and see if we can figure it out. Located in Howell, Michigan, this 1966 Bronco is available, here on eBay for a current bid of  $9,650 with the reserve not yet met.

The seller states, “Originally a full wagon top, somewhere in its life someone put a half cab top on it. Could easily be swapped back out as a wagon or soft top or no top“. I wonder about that speculation as there was a pickup truck version offered in the Bronco’s inaugural year and it shares the same roof lines and rear window as this example. As for condition, the seller is pretty forthcoming as he states, “Frame overall solid, with one spot that will need addressed underneath the driver’s side floor pan. Surface rust throughout, and one small section that will need repaired. Floors have been patched in with sheet metal at some point. Bed has a rubberized spray liner on it. The floor of it has been replaced at some point. Tailgate has had some tin work done, but is an original 66 only tailgate“. The underside shows a good deal of scale but admittedly, no damaging rot is observed. The seller also suggests that the tub will probably need to be replaced and follows up with, “(a) little bit of time and energy…” Actually, it sounds like a lot more than a just little time and energy will be needed to straighten out this Bronco. All-in-all this little Ford is in reasonably sound condition but the devil is always in the details and those details will become more evident as dismantling and refurbishment occur. This one sure gets points for originality!

Unfortunately, this Bronco is a non-runner. The engine is claimed to have been rebuilt some time ago but no details are provided. Assuming that this is the born-with engine, it should be a 105-gross HP, 170 CI, in-line six working through a three-speed manual transmission. No mileage is reported.

The interior is about what one would expect, it was a primitive environment to start with and it now shows the results of age and use. But that said, the seating upholstery still shows well and the interior is a small and simple enough area that restoring it should only take a little bit of time and energy.

Production numbers for the ’66 Bronco seem to vary based on the source employed. The consistent value that I find is 23K copies of which 5K were pickup versions but I’m not confident in that breakdown. Regardless, this truck is a great find as it is a first-year example and is in very original condition. I have no idea what the seller’s reserve is but I’m sure it will sell, the popularity of these is just outstanding! As to what to do with it, considering its unmodified and uncut bearing, I’d go for a stock restore, but what’s your suggestion?

Comments

  1. Todd Zuercher

    Yes, this was originally a wagon as the VIN begins with U15. A half cab would be U14.

    Seats are not original and are from a later rig.

    Like 4
    • Jim ODonnell Staff

      Thx for unraveling what was a mystery to me.

      JO

      Like 0
  2. Todd Zuercher

    As for production, the 1966 numbers were as follows:

    23,776 total
    12,726 wagons
    6.930 half cabs (Sports Utility in Ford-speak)
    4,090 roadsters

    Shameless plug for my book on Bronco history:

    Broncohistorybooks.com

    Like 7
    • Jim ODonnell Staff

      OK, thx!

      JO

      Like 0
  3. gaspumpchas

    the seller is honest, but this pig has a lot of lipstick. Good luck.
    Cheers
    GPC

    Like 2
  4. HoA Howard A Member

    Oh, oh, that fruitcake Howard may be on to something, prices falling off on original Broncos? Sorry to gloat, but I told you so. 1st off, the half cab Bronco is probably the rarest of them all. Most, if not all, were relegated to plow duty, with the half cab, being the most popular. As such, most met their demise because of that duty. Because of that, I suppose $10gs is in the ball park. None I’d go to, but it is what it is, a 1st year, half cab Bronco, even though not original. I doubt many would know anyway.
    1966 trivia, friends, when was the 1st time we saw the “all-new” Ford Bronco?
    Times up, it was on the TV show Green Acres, and the bumbling county agent, Hank Kimball,( Alvy Moore) drove a new ’66 Roadster as his vehicle. Initially, simply competition for the Jeep and Scout, and look what it turned into.
    https://m.imdb.com/title/tt0058808/mediaviewer/rm2295314689/

    Like 4
  5. MTBorst

    I want it ! But me from Michigan, knowing Howell and the rest of Michigan. I want to know how long this has been here ?
    Anything this old would have turned back to earth !

    Like 0
  6. Big C

    So, let’s see. Rusty frame, patched floors, patched bed with some kind of black goop on it, needs a new tub! Wrong seats and beat interior. And…it doesn’t run! The reserve’s probably set at $25,000. Hoo boy!

    Like 0
  7. Johnny

    Sounds like the guy is relying . Like alot of people. Theirs alot of dumb-ass,s out their .That will pay out rageous prices. Its been proven many times. People are dumb enough to pay more then what its worth. Myself, I can,nt see paying for alot of work. A vehicle that is hard on gas,rough riding and you have to watch it in curves from turning over. I,ll stick with my old 78. Hard on gas and I can work on it as I go,but it rides alot better and the curves it takes them good. This vehicle–is way over priced–for what with all the problems it has,but some fool will buy it.

    Like 0
  8. chrlsful

    need more pic but appears 1st 2, 3 yrs’ model (all items can B swaped out esp in 60yr plus. Hell 1 guy in Amarillo is sellin VIN plates). Even motor can B different (I run an identical ThriftPower in mine but it;s a 4L, no real “looking” difference). Too bad they just sprayed that white all over it (sez just after he got the top/bulkhead?) a bit of a flip~
    If the dog’n nicer seats came w/it I might think bout it…
    8^ )

    Like 0

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