I have previously described some classics as representing motoring at its most basic, but the 1928 Auto Red Bug takes that concept to the extreme. Don’t be fooled by the appearance, because these were genuinely roadworthy motor vehicles in their day, providing motorized transport for buyers on a strict budget. The seller’s listing could represent a once-in-a-lifetime opportunity, because you could buy either of these classics, or take the pair as a package deal. I must say a big thank you to Barn Finder NW Iowa Kevin for spotting this pair of quirky classics listed here on Facebook Marketplace in New Ulm, Minnesota. The “six slat” vehicle will cost you $12,000; you could purchase the “ten slat” for $10,000, or you could throw caution to the wind by taking home the pair for $21,000.
Originally developed by A.O. Smith and marketed as the Smith Flyer from 1916 to 1919, the Flyer’s rights were sold to Briggs and Stratton, who then marketed it as a gasoline-powered two-seater until the rights changed hands again in 1924. Automotive Electric Service Corporation, located in North Bergen, New Jersey, then sold the Flyer as the Red Bug from 1924 until 1930. Although most were bought by wealthy customers as “toys” and others served as resort transport, a few hardy souls actually hit the road behind the wheel of one of these classics. The seller’s listing is interesting because it is rare to find a pair of Red Bugs together. The “ten slat” version would be the more robust of the pair, thanks to the additional timber used in its construction. Both present superbly following restorations that included replacing the wood, tires, wiring, and upholstery. Fresh Red paint was the final touch, returning both vehicles to a factory-fresh state. Overall, either of these vehicles makes a positive impression.
When produced by A.O. Smith and Briggs and Stratton, the vehicle that became known as the Red Bug featured a gasoline motor. However, Automotive Electric Service Corporation chose the electric path, powering the vehicle with a North-East motor. The 12-volt motor drove the right-rear wheel, while the left-rear wheel featured a drum brake. Depending on the load and terrain, a Red Bug could reach 10mph and cover up to 30 miles before requiring a recharge. A few owners upped the ante by fitting a 15-volt battery, improving both the performance and range. The seller’s restoration included replacing the wiring and some hardware, but it appears they followed a faithful approach throughout the build. The seller states that this pair is ready for action as soon as the buyer hands over their cash.
Henry Ford rewrote the rule book with his beloved Model T, bringing affordable motoring to the masses. However, the vehicle manufacturing landscape at this time was quite eclectic, allowing cars like the Auto Red Bug to achieve respectable sales to individuals who couldn’t afford a Ford. Finding one today is a rare treat, but the opportunity to purchase a pair as a package deal is almost unprecedented. I floated the idea of a “His & Hers” purchase, and the asking price makes that concept plausible. Would you give either or both of these gems a new home?
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