For you office workers out there, remember years ago when “Jeans Friday” was a big thing? “You mean we can actually wear jeans to the office?” “Yes, Johnson, but just on Fridays. Now get back to work, and don’t let me catch you checking your MySpace page again!” Then 2020 hit and all bets were off. Now you could wear anything you wanted, or nothing at all because you worked from home? Yeah. To go one better, this 1977 Jeep J-10 Honcho has a Levi’s interior so you can enjoy denim every day of the week and stick it to the man! Thanks to Matt H. for the tip!

This Jeep pickup has the Honcho package, which was available only on the 119″ wheelbase J-10 pickup with power steering. It came with a chrome front bumper, a rear step bumper, five big white letter tires and 15×8 white spoke wheels, bright trim around the side windows, and special paint and graphics. The HONCHO graphics are faded, but it has the classic Levi’s interior, or some of it.

Jeep made this version of their full-sized pickup from 1971 through 1988. As you remember, Chrysler bought AMC in 1987 and the full-sized Jeep pickup was competition for their Dodge pickups so it quietly went away. A smaller Comanche pickup would be introduced but the aging Jeep J-series trucks were gone. Sad.

A Sun Orange exterior with a Levi’s blue interior sure is unique and Miami Dolphin fans must love it. It looks a bit more contrasty inside than it should because the blue carpet isn’t there and the former Levi’s bench seat appears to have been recovered in black vinyl or something. I hope the missing carpet doesn’t mean rust in the floor pans, the seller doesn’t say anything about rust or really anything in their ad. It looks like similar denim-like fabric is still available from several sources. I’d want to restore this truck exactly how it would have been from the factory, as usual. You can see another Honcho feature, the engine-turned dashboard. Very cool. This one has an automatic transmission with a column shifter.

The engine is an AMC-sourced 360-cu.in. OHV V8, which was factory-rated at just under 200 horsepower and 245 lb-ft of torque when new. It sends power through that automatic transmission and a full-time Quadra-Trac system to all four wheels as needed. A couple of weekends of detailing under that hood and I’m sure this one would look fantastic again. The whole truck looks great to me and the seller has it posted here on craigslist in Vancouver, Washington, and here is the original listing. They’re asking $5,500, or about half of Hagerty’s #4 fair-condition value! This is an absolute steal at this price, how is this not on a trailer headed to our house by now?! Have any of you owned a Jeep J-10 pickup?