In a robust display of marketing audacity, Oldsmobile conferred multiple labels on each of its cars through the 1960s. Consider the 1968 Oldsmobile 88: it could be a Delmont, a Delta, or a Delta Custom. On top of all that, this body style is the Holiday Coupe – basically a hardtop. Badged liberally, these full-sized 88s were among Oldsmobile’s most popular, representing at least 25% of all Olds production during 1968. Here on eBay is a 1968 Olds 88 Delta Custom, priced at $18,000 and located in Morgantown, Pennsylvania. Curvette sent this tip our way – thanks!
During the 1960s, options lists were legion: buyers could choose seat headrests, air conditioning, remote mirrors, various radios and steering wheels, several engines, trim and moldings, an oil cooler …. you could equip a base-model Delmont with enough goodies to exceed the price of the top-shelf Delta Custom. This car is powered by the Rocket 455 cu. in. V8 breathing through a four-barrel, good for 365 gross hp. A three-speed automatic puts the power to the back wheels. This engine bay, as well as the underside profiled in the listing could benefit from some cosmetic improvement, but the seller notes that this example runs fine with plenty of get-up-‘n-go.
The interior is showing its age – the gold-tone color on the instrument panel is wearing off, and the bucket seat shells have yellowed. Something was screwed into the metal dash to the left of the steering wheel, leaving two holes. The headliner has a few wrinkles, and the trunk has seen better days. But the upholstery is not torn, and the carpets are decent.
This stunning fastback styling lasted only two years, from ’67 through ’68. The swell of the rear funder as it rises from the door, the beautifully slanted rear glass, and the graceful teardrop shape created by the open side windows are impressively sophisticated elements. Starting in 1969, the 88 was redesigned, synching up to the new squared-off dialect. A prospective owner can pay less for a similar Olds – we found sales consummated at $10k. I love the lines of this classic coupe, and its condition offers an opportunity to make easy improvements. I’d be tempted to offer $12k for this car – what do you think?
Beautiful design from the good Dr Olds’ studio Michelle. Teamed w the big motor. 👍 🏁