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No Reserve: 1973 Ford Bronco

I typically avoid featuring two similar classics in quick succession, but I couldn’t resist with this 1973 Ford Bronco. It comes hot on the heels of this sad 1972 model, but describing the pair as polar opposites would not be understating the case. This Bronco is not totally original, but it is a rock-solid gem with no apparent needs. It shares one key trait with its sadder sibling because the seller offers it with No Reserve. It is listed here on eBay in Goldendale, Washington, and has attracted a single bid of $15,000.

Some colors are more restrained and subtle than others, but the combination of Bright Lime and Wimbledon White gracing this classic’s exterior is dazzling. The seller describes the Bronco’s condition as pristine, and it is hard to argue with that assessment. The paint looks perfect, and like the panels, there are no signs of significant flaws or defects. The rear wheel arches have been cut, and flares fitted to accommodate the 15″ wheels, but those and the chrome roof rack appear to be the only exterior modifications. Rust is not a consideration because it seems the previous owner treated it to a detailed refurbishment. Nothing is visible externally, with the underside shots revealing little beyond surface corrosion. However, treating this and applying a protective coating would be wise due to the reputation First Generation Broncos enjoy for rusting at the slightest provocation. The trim looks excellent, and the glass is spotless.

If the exterior condition is impressive, the interior doesn’t let the side down. The Bright Lime theme continues inside this classic, with that shade coating the painted surfaces and the seats sporting matching Green cloth and vinyl covers. The interior needs very little, but adding carpet to the rear floor could be the ideal finishing touch. There is no wear or physical damage, and I can’t spot any issues that would cause the new owner to feel ashamed if seen in public. The shifter retains its rightful place on the column, but there are a couple of aftermarket additions. The dash houses a Pioneer CD player, and the previous owner bolted in a roll hoop. This is a wise strategy because it offers occupant protection if the Bronco winds up shiny-side down during an off-road excursion. Reversing the changes is possible, but they won’t detract from the potential value of this Bronco.

This classic’s drivetrain configuration is typical Bronco fare, with power from its 302ci V8 feeding through a three-speed automatic transmission and dual-range transfer case to Planet Earth. Power steering should lighten the load in confined spaces, but the brakes receive no such assistance. The lift kit, wider wheels, and larger tires should enhance this vehicle’s off-road abilities. The driver will have 137hp and 230 ft/lbs of torque at their disposal, which is enough to put the hitch receiver to good use. The seller states the Bronco has 95,000 genuine miles on the clock but doesn’t mention verifying evidence. However, it runs and drives perfectly, meaning the winning bidder could potentially fly in and drive this beauty home.

After the sad and sorry tale of the previous Bronco, this 1973 model is a revelation. I generally prefer unmodified classics, but I quite like the changes made here. It would suit an enthusiast who cannot tackle a project build because this is a “plug and play” proposition ready to provide immediate enjoyment. The No Reserve listing means it is days away from finding a new home, but could you make it yours?

Comments

  1. bobhess bobhess Member

    The perfect, just right Bronco.

    Like 3
  2. Todd Zuercher

    This looks like a nice one – and looks familiar. Maybe featured here before?

    Like 2
  3. Lance

    I don’t know about the rest of you guys but I’m getting Broncitis. I am sick of seeing Broncos that are overpriced jeep wannabees that have somehow gotten popular with people with too much money and no sense. Nice example here but sorry no sale for me.

    Like 5
    • Jesse Jesse Mortensen Staff

      Sorry but you’re in the minority there. A lot of people like Broncos for good reason. They are useable classics and I don’t see interest dwindling anytime soon.

      Like 5
      • Todd Zuercher

        Amen, Jesse! I almost hit 381,000 miles on my ’69 this past weekend. Love driving it!

        Like 5
  4. Jeff Jurgena Member

    Very nice looking Bronco!! However, when you click on the link to eBay it says there is now such listing. I would love to own it at something close to the price shown!

    Like 0

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