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One Year Only: 1990 Ford Mustang “7-Up” Convertible

The pages of automotive history books are littered with examples of vehicle manufacturers joining forces with an outside party to produce a Limited Edition model. Some are more successful than others, while some stumble before production begins. That was nearly the fate of the 1990 Ford Mustang “7-Up” Convertible. The model eventually faltered twice, but enough were produced to guarantee it became a desirable classic. Our feature car is one of those vehicles and is an unmolested survivor that presents exceptionally well. With summer in full swing, escaping for the weekend behind the Mustang’s wheel could prove irresistible. It is listed here on Craigslist in Ridgefield, Washington. You could park it in your driveway by handing the seller $15,500.

It is not unusual for vehicle manufacturers to develop links with non-automotive companies. Just think of Lincoln with Cartier or Bill Blass and AMC with Levi. The Mustang was slightly different because there were three organizations involved. The National Collegiate Athletic Association (NCAA) joined forces with soda company 7-Up on a planned center-court basketball competition. They liaised with Ford to produce thirty unique Mustang LX Convertibles in 7-Up’s corporate colors, and the concept was simple. A member of the public would attempt a single shot to sink a basket from center court at designated games. If they succeeded, they drove home that night in a shiny new Mustang. However, the program collapsed before it began, with only two cars rolling off the line. Ford had invested considerable time and money into developing the car and saw releasing it as a Limited Edition model as a means to recoup the costs. Sales fell short of expectations, but they have since become desirable vehicles. This Mustang wears its original Deep Emerald Green Clearcoat metallic paint, and its presentation is difficult to fault. The paint shines impressively, with no significant flaws or defects, and the panels are free from bumps, bruises, and rust. The White power top is new, the plastic trim hasn’t deteriorated, and the 15″ aluminum wheels have avoided the pitting and staining that can plague these items.

The 7-Up package brought no mechanical upgrades, meaning everything below the skin is typical Mustang fare. The engine bay houses a numbers-matching 5.0-liter “HO” V8 producing 225hp and 300 ft/lbs of torque. Shifting duties fall to a four-speed automatic transmission that channels the power to a 2.73 Traction-Lok rear end. Standard equipment included power assistance for the steering and front disc brakes. Cars like this Mustang confirmed that American manufacturers were coming to terms with fuel injection and engine management technology because this car could cover the ¼-mile in 15.5 seconds. That figure is not startling by modern standards, but it blew in like a breath of fresh air for those who had lived through the misery of The Malaise Era. It is worth noting that Ford offered buyers the four-speed automatic and a five-speed manual transmission, with 2,743 buyers selecting the self-shifting option. This car has a genuine 70,000 miles on the clock, and although the seller doesn’t mention supporting evidence, it may exist in the significant collection of documentation. The new owner receives the original Owner’s Manual, Warranty Book and Ownercard, Window Sticker, and a Marti Report. It runs and drives perfectly and is ready for some relaxed top-down touring.

Corporate colors were the driving force behind the development of the Limited Edition Mustang, with the paint and trim reflecting 7-Up’s combination of Green and White. Thus, the interior is trimmed in predominantly White leather and vinyl. There are splashes of Black and Gray carpet for contrast, but the effect is quite classy. The seller indicates the seats feature new leather upholstery, while the remaining vinyl and plastic have avoided the dreaded curse of yellowing. However, it was the door pockets that immediately caught my eye. I’ve lost count of how many Mustangs from this era I have seen where the interior has been let down by these items sagging, but this one has avoided that fate. That gives it a tick of approval in my book, as does the lack of aftermarket additions. The only fault worth noting is that the driver’s safety belt doesn’t appear to retract properly. The reel system could be gummed up by years of dust, which means cleaning and appropriate lubrication might address the issue. Otherwise, the interior needs nothing. The new owner receives a driver’s airbag, air conditioning, power windows, power locks, a power driver’s seat, power mirrors, cruise control, a leather-wrapped wheel, and a premium AM/FM radio/cassette player.

When the NCAA 7-Up promotion stumbled at the first hurdle, Ford attempted to recoup its investment by releasing the unique trim and paint package it had developed as a Limited Edition model. It planned to produce 5,000 vehicles, but lower-than-expected demand stopped production after 4,103 cars had rolled off the line. Thus, this model had the dubious honor of failing to reach its production target twice. However, that hasn’t stopped the 7-Up Edition from joining the ranks of the more desirable Fox-Body models. This car’s overall condition and originality make the price look highly competitive, and like many Mustangs from this era, values are climbing relentlessly. Therefore, this gem could represent an enjoyable classic and an excellent long-term investment. I can’t think of anything negative about that scenario. Can you?

Comments

  1. Bob_in_TN Bob_in_TN Member

    Higher miles than the one featured a few days ago, but this one does look good. The new upholstery is a plus, as the original white upholstery tended to not wear well, or yellow, or collect dirt in the wrinkles. Price seems reasonable. Join your local Mustang club and have done fun.

    Like 13
  2. Troy

    I’m confused from what I can see in the picture from my phone the odometer reads 19742 but the add says 70k miles but it’s only a couple hours away so I may have to hit the road this weekend

    Like 4
    • eric22t

      69042.7
      is what i read with a computer sized screen.
      nice looker but way too rich for me

      Like 3
  3. CarNutDan

    I love the paint color on these and it would be the fox body of choice for me. The only thing is this one looks to have after market headlight fixtures and I would want factory orginal ones instead. Otherwise its great for car show and parade as well as radwood season.

    Like 5
  4. Maggy

    Not a bad price.Too bad it’s not the 5 speed at least for me but still worth it imo.Nice car . What are original Miles 9k or 109k? All I see is 9042. glwts.

    Like 6
  5. Keith Hagerty

    I had one of these that I bought mildly modified back in the late 90’s. It was a 5 spd and I had a ton of fun with it. The modifications were mainly to the suspension as it handled like it was on rails. Would love to have another if I could find one in this condition but in a 5 spd.

    Like 4
  6. Ken Kolodnicki

    Decent car…….I have one in my garage with 10,000 miles on it ( I am the original owner). EVERYTHING except for the fluids and battery are all original.

    Like 10
  7. C Force

    Nothing left to do it except maybe add a supercharger or turbo.Too bad it has the piece of$#@%! AOD tranny.There are several foxbodies where i live and none of them are stock.They’re built and they’re fast.most having 500hp and up to over 1000hp! On the streets.Taking advantage of no vehicle or smog inspections.

    Like 2
    • maggy

      AOD and AODE transmissions are decent for stock and mild performance applications. They’re not junk. Seen them with 300,000 to 400,00 thousand miles still chugging along in livery fleets operating 24-7 maintained properly

      Like 5
      • C Force

        Exactly right for stock and mild performance and that’s the limit of the AOD.i have driven a few of these and have first hand experience of this problem.these cars stock aren’t that exciting.slow and overweight

        Like 1
  8. flynndawg

    ive owned two 89 gt’s and the seat belts never retracted correctly, did that cross over to later model years also… ???

    Like 4
  9. jwh14580

    I’m not saying it is fact, but I have heard in the past that the reason &-Up backed out of the deal was that Ford would not allow them exclusive rights to that particular paint code….

    For what it’s worth

    Like 3
  10. Frank T

    I sold my 1990 7-up last year in March/April for 13,500…It had 90k miles on it with a rebuilt automatic…Heater was bypassed but a/c still worked…Pretty much redid everything from the upholstery to new carpet to new struts and shocks to stock muffler to having the turbines polished out…Also bought white pony wheels which made it looked nicer…Was on Cars and Bids where bidding only reached 7999 after a guy test drove it and then ripped it apart on comments…I then posted it on Facebook marketplace and it sold in one day…We just never drove it in ten years of ownership…Plus ours was part of Ford’s Fifty years of Mustang display at SEMA in 2014….

    Like 3
  11. Guardstang

    I had a 2001 Mustang bullitt and the drivers seat belt started to not retract. I called my friend at a Ford dealer parts counter and asked how much a new one would be. She said the only colour available anymore was black but try what they do here in the shop. Get some spray clear silicone and get a clean rag wet with it. Now pull the belt out all the way and wipe the length of it.
    After that treatment the belt snapped back into the reel, cheap easy fix.

    Like 4
    • Fred

      We’re is know it all Howard ? Surprised that he didn’t have his usual rambling self absorbed comments!!!!!!!!!!!*

      Like 3
      • Jwh14580

        Why ya gotta hate?

        Like 2
  12. T. Mann Member

    I like it.
    How do I SAFELY purchase a car from Craigslist??
    Have any of you done that without flying across the country?

    Like 2
    • T. Mann Member

      How do I SAFELY purchase a car from Craigslist?

      Like 3

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