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Original Year End Special: 1980 Chevrolet C-10 Bonanza

One of the most popular collectible segments is pickup trucks.  Of those, the Chevrolet and GMC “Square Bodies” seem to have exploded in popularity over the last few years.  The interesting part of all of this is that there are an amazing number of models and variations of this truck.  Take for example this 1980 Chevrolet C-10 Bonanza Edition truck for sale on eBay in Staten Island, New York.  Built as an end-of-the-year promotional package, this neat truck is completely original and rust-free.  With bidding currently at $15,100, what do you think this pristine truck will ultimately sell for?

Before I write a story, I try to do some research about the vehicle that is being profiled.  I fell down a rabbit hole this time.  I found this article on autowise.com about the many variants and special editions of this era of Chevrolet pickups.  Many of us feel that we are very knowledgeable about older vehicles, but I dare any of you to claim you knew about all of these different trucks.  Who has ever heard of a Beau James Edition truck?  Who the heck was Beau James and what did he have to do with pickup trucks?  If they ever came out with a Cletus Snow Edition, then I would drop some serious folding money on the nicest one I could find.  When you consider how many Trans Ams were sold from 1977 on, I am shocked that nobody at GM thought to make one.  But I digress…

Square Bodies were exceptionally common where I grew up, and my father was provided with a beautiful black Silverado as a work vehicle for a short time.  The truck was loaded with options, and I fell in love with it.  It was a gorgeous, luxurious truck at a time when most trucks in my area had wheelbarrows and shovels in the back.  The 1980 Bonanza you see here reminds me of that truck.  Both were short wheelbase and had the same wheels, with all the chrome that Chevy could put on a truck.

While the Silverado version is well known and still a trim level today, the Bonanza is a bit of a mystery to most folks.  In a sales war with Ford every year, Chevrolet came out with these trucks as a year-end special to lure buyers into the dealerships.  These trucks were basically a combination of accessory and color-coded trim packages that were cheaper when ordered together under the “Bonanza” moniker.  An interesting aside to this truck is the grille.  For 1980, the new for that year grill in combination with square headlights were only offered initially to buyers of Silverado editions.  At the end of the year, Bonanza buyers could get them as well.  It definitely made for a handsome truck.

The seller advertises the truck as having a 305 cubic inch small block V-8, with an automatic transmission.  Curiously, the ad states that the truck does not have any power accessories.  We will have to take the seller’s word on that due to a lack of an engine picture in the ad.  It would be nice to see a power steering pump or a power brake booster.  Not having those two in a half-ton pickup is a little too spartan for most people’s tastes.  This truck is the recipient of a recent tune-up and a new set of tires.  The point that is repeatedly made in the ad is that this is an all-original, unmodified truck in very good condition.  The pictures speak for themselves. It is an obviously nice truck from an unlikely place.  Place your guess in the comments as to what you think the final bid will be.

Comments

  1. Suttree

    When Chevy introduced the Beau James edition in about 1977 GMC debuted the Gentleman Jim edition. Both were sharp looking and little seen even when new.

    Like 8
    • Tom

      I had a 1976 Beau James and it was a GMC, as was the Gentleman Jim. The Beau James was the better looking of the two, in my opinion, and I think more rare. It was loading with options, including wire wheel covers, and was the nicest driving and riding truck I’ve ever driven. Unfortunately Wisconsin road salt and rust did a number on it. Sold it and never saw it again

      Like 2
  2. Boatman Member

    Send him an e-mail, Jeff, He’ll send you over 100 pics. Maybe there are some of the underside, not just the bumper bottoms.

    Hard to believe no p.s. or p.b.

    Like 5
    • Jack

      Maybe no AC or power windows? Would hardly consider PS or PB as “power accessories”

      Like 5
  3. Jerry Bramlett

    This appears to be an extremely nice truck.

    I think it’s beautiful, but the lack of options is going to hurt the value. Buyers who intend to actually drive it are probably going to want tinted glass, air conditioning, and power steering. They can be added, of course, if your wallet is thick enough.

    Here’s an explanation of the trim levels offered on 1980 Chevy/GMC pickups: http://www.73-87.com/7387info/7387trimlev.htm The Bonanza Edition got you a nicer interior and some extra body bling. You had to order most performance and convenience options separately. The base drivetrain was a straight six with three-on-the-tree and a peg-leg rear.

    Like 4
  4. nlpnt

    Ford’s equivalent spring special package was called Explorer.
    There were also Bonanza vans, Blazers and El Caminos that didn’t carry the special Bonanza fender badges. No such thing as a Bonanza Luv, though, since they were produced in “Series (number)” that roughly tried to but didn’t always correspond with the model year.

    Like 1
  5. Justin

    I would assume they likely meant no “power” options like locks, windows, seat, etc. It probably has power brakes and steering. What a beautiful truck! This is one I’d buy if I could.

    Like 4
  6. Cherokee bill

    About $14,500 over my budget. Great looking truck compared to the new ones it is a bargain. My friend bought a new gentleman Jim and it was a good looking truck. Sad thing it was in the shop more than he drove it. After the warranty he got rid of it and got a new F150 and never look back.

    Like 1
  7. Jim Duhig Member

    GMC trucks have always been known as “Jimmy’s”, hence the Gentleman Jim and the Beau James.

    Like 2
  8. Pugsy

    First year of square body’s ugly transformation to square headlights.

    Like 1
  9. V12MECH

    Sold for $18k. Incredible, hope buyer gave N.Y. truck a good looking over.

    Like 3
  10. Joe Haska

    I thought it might go to 20 K. Trucks are so popular right now, nothing would surprise me. The buyer could even be a flipper.

    Like 1

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