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Plaid Seats: 1967 Plymouth Fury III

We cover a lot of intermediate-sized cars on Barn Finds, Chevelles, LeMans, Torinos, Chargers, Satellites, and so on, but in years back, it was the full-sized models like this Plymouth Fury that comprised the Big Three’s bread and butter. And this particular model, at one time, was an everyday/everywhere sight. So common in fact, they were inconspicuous. But that was then and this is now, and today, a 1967 Plymouth Fury III, regardless of condition, is going to stand out.  This is one of those models that people will say, “Oh yeah, I remember those, I haven’t seen one in a while“. We’re going to see it today and give it the once over. This Plymouth is located in Everest, Kansas and is available, here on eBay for a current bid of $3,100, twenty-two bids tendered so far.

In the sixties, The Big Three, had three big sellers, the Chevrolet Impala, the Ford Galaxie, and the Plymouth Fury. And as its competition had multiple trim lines, so did the Fury with the VIP, Sport Fury, Fury III, II, and I models. Body styles covered the usual bases with four-door hardtops and sedans, two-door hardtops, convertibles and sedans, and station wagons. So how did the numbers stack up? According to Allpar, Plymouth assembled 266K full-size cars in ’67 compared to 952K at Ford (Ford Full-Size Registry) and 1.2 M at Chevrolet (MIAI Research).

This Fury III is a 111K mile, three owner example that has, according to the seller, “good bones“. The finish is quite faded but the body is straight and is bothered only a bit with rust, mostly in the passenger quarter but there is some rust-through in other places like around the front driver’s side wheel opening. And that may explain what happened to the missing wheel opening moldings. The seller mentions that there is body damage to the passenger quarter too, but it looks more like a minor scrape. The rest of the trim is in place and the chrome is still fair. The seller mentions that the doors “shut great” which I suppose is a testament to unibody integrity. I have run into door closing issues with convertibles, not so much so with hardtops – nevertheless, good to know. There is no license plate on this Fury so it has been sitting for a while and the seller admits as much. Of note are the later available rally wheels, they perk up this Plymouth nicely.

Ensconced in the engine room is the always reliable 230 gross HP, 318 CI, V8 engine driving through a Torqueflite, three-speed, automatic transmission. The seller claims that it “runs and drives” but could use a tune-up because it has been sitting. That could be a good excuse to pull it out a replace it with something more potent. Right?

The seat upholstery looks like it was made from Rodney Dangerfield’s Caddy Shack golf pants! The plaid seats make this otherwise humdrum car rather interesting though. Do you think it’s original? The seller describes the interior as “decent” with a new headliner. It looks OK but that dash pad is trying to leap right out of there. The original radio is in place with what looks like an aftermarket tape player attached under the dash. It would be good to know what, if anything, is lurking under that carpet.

The verdict? A nice old, stylish, full-size, two-door hardtop from a time when that was the go-to body-style. And, it gets extra points for not being a Chevy or a Ford as well as having managed to survive the test of time. Since the no reserve bid is still trending in reasonable territory, this plaid-upholstered Fury might make for an interesting acquisition, full-size hot-rod anyone?


  1. angliagt angliagt

    I don’t think I’ve ever seen a 2 door one of these.
    Nicely styled car.

    Like 9
  2. Vance

    It’s true, not many two doors, but tons of 4 door sedan’s. A good friend of mine whose nickname was Monster ( don’t ask ) , inherited one from his Grandfather. This was the late 70’s when you could still buy a decent car for 500.00 bucks. He was a terrible driver, so this car was perfect for him. One night we saw his car parked at the local cinema, and filled it top to bottom with stuff from a Salvation Army drop off box. It took him and his buddy an hour to unload his car, we watched and laughed till we cried. Much simpler times, man, I miss them.

    Like 15
  3. Tim

    I had a “67 Sport Fury back in the 70’s. Got it from my aunt with a 318 in it. Pulled it out and put in a 440 magnum with a police interceptor 727 trans. Factory high performance manifolds and a great big Holley carb. God that car was loud and fast! Red with a black vinyl top and black bucket seats with the Mopar console. Had to sell it when I got married. I sure wish I still had it.

    Like 11
  4. Steve RM

    Seller mentions that the trunk mat is still there. Weird comment. Especially considering that it’s trashed.

    Like 0
  5. S

    As I recall, there were two 2 door hardtop body styles offered by Plymouth at this point – this style, as well as a fastback 2 door hardtop body style that Dodge and Chrysler also offered. But this particular body style was unique to Plymouth. Dodge and Chrysler didn’t offer it.

    Like 1
    • Chuck Dickinson

      Similar to the 65/66 roof. Most often, the Sport Furys were
      fastbacks, while the Fury IIIs were more often the ‘other’ one.

      Like 0
  6. DON

    The seat upholstery is not original, its likely an aftermarket cover which wold be expected of a car with an old car with over 100k on it. Its not a bad price for a rarely seen car .

    Like 3

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