Promotional Duties: 1971 Plymouth Sport Fury GT

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According to the owner, this 1971 Sport Fury GT was built by Plymouth for use as a factory show and promotions car, and that it was 1-of-2 cars built for this purpose. Certainly, when you decode the fender tag, it was a very nicely equipped car. It will require a complete restoration, but it does appear to be a relatively solid prospect for this. The Plymouth is located in Lakeridge, Washington, and is listed for sale here on Craigslist. A big thanks has to go out to Barn Finder Miguel for spotting this one for us.

If it can be verified that this car saw duty as a promotional and show car for Plymouth, while it won’t make it a particularly rare car, it will make it slightly unusual. Most manufacturers will use vehicles for this purpose, and then it is not unusual for them to choose not to sell the cars to the general public, but to destroy them. This one is alive and kicking, but it will require some work to return it to its show standard. The original gold paint is looking pretty sad, and the black vinyl top has been removed at some point. There is rust in both lower quarter panels, along with some panel damage on the passenger side of the car. However, the rest of the car appears to be quite solid.

We don’t know much about the interior, as this is the only photo that we get. If this was a show car, then Plymouth certainly wanted it to create an impression. The car rolled off the line fitted with cloth and vinyl seat trim with front bucket seats, a power driver’s seat, power windows, air conditioning, tilt wheel, a deluxe AM radio, tinted glass, and a right-hand manual mirror. All in all, quite a nice package. The front seats appear to be missing, and we get no further information on the remainder of the interior trim and accessories.

The Sport Fury would have rolled off the line with a 440ci V8 and a TorqueFlite transmission. The original transmission is still present, but the original engine succumbed to the water freezing in the block at some point in the past, which cracked the block. There is a replacement 440 fitted to the car, but there is no information on its condition. The car was also fitted with power steering, and power brakes with front discs. With a bit of digging around, I have been able to establish that Plymouth did produce two display cars for the ’71 Sport Fury GT model year. While I can’t verify that this is one of those cars, I have been able to locate the second car, which still exists. That car is finished in green with a white vinyl top.

The Sport Fury GT is an interesting car insofar as the values have stayed flat for the last 5 years. You can buy a really nice one for around $20,000, with a pristine one commanding around $25,000. If the history on this one can be verified it won’t add significantly to the value, but it will make it an interesting car to talk about. The owner has set the asking price at $8,999. Do you think that it is one to consider?

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Comments

  1. Bluetec320 Bluetec320

    The Chevy truck looks like it was parked in the same place as the Jaguar E Type.

    Like 4
  2. local_sheriff

    It’s a barge made at the end of the heydays of American car production. I’m sure it looked impressive when new, but $9k for a Mopar that needs everything(even seats!) and ain’t no B or E body is kinda steep – regardless of the promo legacy.
    I definately hope it sells to someone who can bring it back to its former glory, as both the Sport Fury GT package , the 440 and its long option list would make this a massive cruiser.But with this model I’m sure it’d also come with a price…

    Like 12
  3. Ron

    I think the owner is way too high on this car !! At best condition it doesn’t have much value and this one doesn’t even have the original engine in it and the interior seems to be missing.

    Like 21
  4. John C

    The price might be closer to realistic if it had original matching engine. Clearly too high as is, rust issues, damaged body etc. You could easily invest an amount that would buy you a nice one

    I’ll be quite surprised if car sells near asking. The car has not been in big demand as, say a Roadrunner.

    With the 440, expect to spend extra time and money in gas stations. Bit surprised radio not AM/FM if it’s a promotions car, very surprised actually. If you are pushing a car to the public you want to imply all the goodies.

    Like 12
  5. Troy s

    Back in 1983 at the age of sixteen I had a chance to buy something like this as my first car, not a GT or anything special, for three hundred bucks.Primer grey(and lots of it considering the size), worn interior, but fine as a drive-as you fix it-car for a kid. It had a 318-2barrel for motivation, which felt like it was cying for help under load, needless to say I passed on it. I wonder how many of these got demolished in destruction derbys?

    Like 7
  6. Dave

    My neighbor, who owns GO Car in West Mifflin owns a much nicer one of these. I once owned PK 41U1D247851, a surplus police car bought for $500 in Columbus Ohio in 1975. It brought me home when I graduated on Fathers Day. Dad rode home with me. Memories. ..

    Like 4
  7. stillrunners

    What the sheriff said…..

    Like 2
  8. Chevelle guy

    will people ever learn how to take a damn picture ?

    Like 16
  9. Superdessucke

    It’s too much work for the ask.The paint and body work alone will get you up to that $20,000 “really nice” threshold, and you would still have engine work, tires, brakes, suspension, fuel system, electrical work, interior, etc.

    Like 8
  10. jw454

    I believe the “Y16” on the fender tag denotes the car was built for the sales bank. The show car codes were Y91, Y92, Y93 and, Y94. Y94 was the “Exhibit” level cars. It did have some nice options such as power driver bucket seat and tilt wheel but, I doubt it was a factory show car unless the owner has some other documentation to that affect.

    Like 6
  11. Will Fox

    Unrealistic price aside, I now have to wonder if the 440 it originally had was the 375HP version out of the Roadrunner; that’s how the `70 GTs were equipped anyway. But this one is way too incomplete, and will NEVER be a numbers matching GT. What I would do, is get ahold of Galen Govier, who is the MoPar go-to for verifying production codes, etc. I would check under the rear seat springs for the build sheet too; no mention of this car having one.

    Like 4
    • Eric

      Not true, the ‘70 GT came standard with a 350 HP version of the 440. Only other option was the 390 HP 440 6 BBl.

      Like 0
  12. Qabbott

    He is also selling the cool ’69 VIP Coupe with the recall wheels!

    Like 3
  13. Fiete T.

    Believe this is “Renton Mopar” guy with the KH wheeled- Fury. Like I said, it’s like he is holding his very own “Barrett-Jackson” in his driveway. It’s all rare, yadda,yadda, yadda…he is a fixture on CL here- same stuff all the time, for good reason. Good on him if he garners some buyers, but they are C-bodies and I still hold firm that we’ve hit the top of the bell curve on a lot of these classic, mass-produced rigs

    Like 3
    • Superdessucke

      I definitely agree. Baby boomers always kept prices of cars from the muscle car era high (even obscure ones) but are starting to age out of driving and even die off. No offense to anyone but it’s a sad truth :-(

      The unfortunate result of this was that younger generations never really bonded with these cars. I think the high-profile cars like Hemi Mopars and pop culture icons like the 1968-72 Chevelle SS and 1967-69 Camaros and 1964-70 Mustangs will still hold value, but a Millennial would look at this and have no clue as to what it is.

      Like 4
  14. txchief

    $1500 car, at most!

    Like 3
  15. Mark J. Soderberg

    Yes, maybe 1500, there is work to be done on this jewel!

    Like 0

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