Reasonable Camino Alternative? 1969 Ford Ranchero

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We areTHE KING OF AFFORDABLE CLASSICS’!” opines the listing for this 1969 Ford Ranchero. The listing also emphasizes “PRICE REDUCED!!!!” on this ute, which is finished in a rather memorable shade of… (you fill in the blank). Los Angeles, California, is where you’ll find this half-car/half-truck combo, and it’s available here on craigslist for $11,995.

Ford’s Ranchero from this era doesn’t get the respect, or the number$ that Chevrolet’s corresponding El Camino generates. And that’s too bad on one hand, and maybe an opportunity on the other. A ’69 El Camino would have to be a cobbled-together pile to only yield an $11,995 ask, but this Ranchero, the color notwithstanding, appears to be, overall, pretty fair. Its appearance is that of a standard Ranchero, not a GT, though the third and fourth digit of the VIN (49) indicates it is a GT version. The grille badge, which looks tacked on, does not make this one genuinely a GT,  but I suppose it could be. As for popularity, a total of 18K Rancheros were produced during the 1969 model year. Regarding its body, it’s nice and straight with no indication of rust or rot – even the cargo bed appears to be un-abused.  My guess is that the “butterscotch” paint job is a respray, and not a hue I would have ever chosen, but to each their own.

The red vinyl upholstered interior is another clue that the exterior color is not original – the two don’t really go together. That said, the innards are in nice shape! The carpet, door panels, dashpad, and headliner are all in good nick, with just some cloudy gauges detracting from the overall presentation. This is a non A/C equipped car.

Standard V8 power in ’69 was a 220 gross HP, 302 CI V8 engine, and that’s what’s ensconced between this Ford’s signature shock towers. The seller tells us, “Reliable, runs great. Excellent suspension and brakes, etc. Shifts perfectly, does not get hot.” The odometer reads 21K miles, but there’s no claim to that recording as being authentic. The engine appears to be unmodified, other than the air cleaner, and an aluminum radiator that helps this Ford keep its cool. Gear changes are the responsibility of a three-speed automatic transmission.

So, what do you think? This Ranchero seems like a reasonable deal, though an in-person assessment would be warranted. Generally, Ford guys/gals stick with Fords, and Chevy people hang strictly with bowties. But this Ranchero does beg the question, would it be a good substitute for a priced-out ’69 El Camino? What’s your thought on that matter?

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Comments

  1. A.G.

    This might be the 1969 color Ford named ‘Freudian Gilt.’

    Like 6
  2. Rogue1

    What’s not to like, great price, on a tidy looking classic.

    Like 7
  3. 356ASuper

    Umm, someone painted a factory red ranchero – peanut butter brown?

    Didn’t want to be accused of going with “Resale Red” I guess

    Like 7
  4. Tacoma Washington

    Are you sure about the year of the Ranchero? It says 1969 as the year, but the front end looks like a 1968 Ford Ranchero.

    Like 5
    • John D

      That is a 68 grill , who knows maybe it was in a front end accident and the 68 nose was available. Wouldn’t be the first time I’ve seen that type of repair.

      Like 3
    • Jim ODonnellAuthor

      The VIN says it’s a ’69 model (leading digit is “9”)

      JO

      Like 2
  5. Tony K

    Looks like the heater hoses aren’t hooked up…
    I believe that you had to get the heater core out from under the dash.
    I replaced a few of them when I worked for a local ford dealership and the flat rate didn’t even come close to the actual time to replace it

    Like 9
    • Wayne

      You have that right!
      Also, the color doesn’t bother me. But the interior color/paint color sure does.

      Like 4
  6. Nelson C

    I’m not the guy who is offended by color but what is this one’s name? Urp, maybe?

    Like 2
  7. robt

    Nice Ford, but for my money I think I’d want a 2dr hardtop. Practicality?

    Like 2
  8. PRA4SNW PRA4SNWMember

    This is the same seller that had the Torino GT convertible at a ludicrously low price about a month ago. I’m not sure how they can hold onto inventory being located in L.A. and offering give away pricing.
    Sure smells fishy, so buyer beware!

    Like 8
    • Rickirick

      Agree. If it sounds too good to be true, then……..

      Like 0
  9. Troy

    Personally I think the price is a couple thousand to high but it’s one of those I would have to negotiate a price we can agree on fly into LAX and drive it home what I need to research is taxes and fees being from out of state and the car would be leaving the state

    Like 3
    • Wayne

      If it has a clean title. Have seller sign the title in front of a notary and get the heck out of California. No other fees from California apply. (Even back registration)

      Like 4
  10. nlpnt

    I’d call it butterscotch pudding, and I could see it as an original factory color from that era, but only with a beige/tan or black interior. The opposite – red paint, golden-tan interior – would’ve been much more common.

    Like 0
  11. t-bone bob

    Nice

    Like 0

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