Unmolested Survivor: 1990 Ford Mustang Convertible “7-Up Edition”

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Few manufacturers throughout automotive history have resisted the urge to produce Special Edition vehicles. Many hit the mark perfectly, but some fall below a company’s sales expectations. The 1990 Ford Mustang LX Convertible Limited Edition, commonly called the “7-Up Edition,” had one of the strangest development histories. Originally intended as a competition prize, Ford elected to push the button on full-blown production when the competition faltered before it commenced. This car is an original and unmolested survivor with 38,600 miles on the clock. It comes with a known ownership history and is a turnkey classic. The Mustang is listed here on Craigslist in Wadsworth, Ohio. The seller set their price at $20,000, and I must say a big thank you to Barn Finder PRA4SNW for spotting this pretty pony.

Ford was involved with drink manufacturer 7-Up and the NCAA in 1990 as they formulated a basketball competition. The plan involved one lucky spectator at thirty designated games attempting to sink a basket from the center court. If they missed, they were no worse off. Success would see them drive home behind the wheel of a shiny new Mustang LX Convertible. However, these were no ordinary Mustangs. Each would be finished in a unique shade called Emerald Green Metallic as a nod to the corporate color of co-sponsor 7-Up. All would feature a White power top and Oxford White leather interior trim. Ford committed heavily to the program, which eventually stumbled before it started. It wished to recoup the development costs of the new model, planning to produce 5,000 cars as a Limited Edition. Unfortunately, it proved more limited than planned, with only 4,103 buyers handing over their cash. This example has a known ownership history, with the seller as its third custodian. It is an original and unmolested classic, and as a result, its paint has a few marks and chips that are an integral part of regular use. It still presents well, although the buyer will probably prioritize replacing the aging power top due to significant deterioration. The panels are straight, and the original owner’s decision to have the car undercoated when new means it is rust-free. The glass and plastic are in good order, with the alloy wheels showing no evidence of stains or physical damage.

Ford offered the “7-Up” with a 5.0-liter “HO” V8 and the choice of a five-speed T5 manual or four-speed AOD automatic transmission. The self-shifter was the popular choice, with 2,743 selecting the AOD and 1,360 choosing the T5. This car’s original buyer was in the majority, and with its V8 producing 225hp, it provided an effortless driving experience. Some people have claimed that Ford quoted different power figures for these engines, depending on the transmission. I have heard figures of 205hp with the AOD, but I cannot confirm that. It will be fascinating to gain your perspective and whether you have had better luck than me. This Mustang is in excellent mechanical health, with a claimed genuine 38,600 miles on the clock. No mention is made of verifying evidence, but the new owner receives documentation that includes the original Window Sticker. Potential buyers seeking a turnkey classic may find this one irresistible because they could fly in and drive it home.

Ordering a 7-Up meant receiving a car with its interior trimmed in Oxford White leather. Air conditioning was standard, as were power windows, power locks, power lumbar support, power mirrors, cruise control, and a premium AM/FM radio/cassette player. It is common to see these cars with aftermarket stereos, but this one is as it left the factory. The overall presentation is tidy, but I won’t call it perfect. The leather, particularly on the front seats, is aged and cracking. It might respond to a high-quality conditioner, although I would be unwilling to bet the farm on it. However, before committing to replacement, I would exhaust every avenue because a pair of front covers leaves little change from $1,200. Some companies offer a package deal of front and rear covers for $1,900, and choosing that option would guarantee consistent color and presentation across all seats. The door pockets are suffering their typical sagging, but there are no other faults requiring attention.

This 1990 Mustang 7-Up Edition is a tidy vehicle but isn’t perfect. The new owner will probably want to address its upholstery shortcomings, and they will pay dearly for that. That raises the question of whether the price is justified. There is no simple answer to that because that figure is probably pushing the top end of its potential value. The new owner faces spending at least $1,200 on its interior, although the figure could be as high as $2,000. Throw in $500 for a replacement top, and I would usually consider that the end of the story. Other factors in play make the decision more complicated. Fox-Body Mustangs are desirable classics, and values are climbing faster than the market average. Addressing the upholstery and top issues would see the new owner overcapitalize on their investment in the short term. Still, recent history suggests the tables will turn in around two years. Therefore, the expense would seem justified if the buyer plans long-term ownership. Do you agree?

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Comments

  1. James Quinn

    Why would Ford start these as coupes only to chop them up to make convertible when they already sold convertibles?

    Like 2
    • PRA4SNW

      I have a hard time believing that too. They already make a factory convertible, so why would they send them out to be chopped – no way.

      Like 1
    • CWT

      Ford never made made a Fox Body convertible in house. All were built on the standard coupe body without most of the top structure. A fiberglass cover was put on to replace the roof. These were shipped from Dearborn Assembly to a company called Cars & Concepts in Brighton, MI. C&C did all the unique convertible top fabrication and installation. Then they were shipped back, complete to Dearborn for distribution. Ford brought convertible production back in house for the 1994 Mustang, SN-95.

      Like 1
      • Sully627

        I disagree I just sold a 1991 LX 5.0 and it was a factory roof

        Like 0
  2. Vair Nut

    Didn’t we see this here on Barn Finds not that long ago? Or is a different one?

    Like 3
    • John EderMember

      It came from the same six pack..,

      Like 12
  3. Ike Onick

    A great car for your girlfriend.

    Like 3
  4. Chris Cornetto

    I really love mine, a great, fun car for the last 23 years. You cannot go wrong. There are a few great ones from this Era and these are at the front of the class.

    Like 5
  5. Gord

    A friend of mine owned one and it didn’t have a/c. He gave it to his son in Phoenix and he eventually gave it back because it wasn’t usable without air conditioning.

    Like 3
    • PRA4SNW

      If someone gave me a convertible for free, I would spend the money to add A/C.

      Like 1
  6. Tiger66

    Fun fact: They made more of these “limited edition” so-called 7Up cars than any other 1990 LX 5.0 convertible.

    The price of this one seems reasonable at first but once you factor in the top and interior issues it looks a bit high. I’d figure at least 2 grand for a new top unless you can replace it yourself and it’s not an easy DIY job. Best to have a pro do it if you want a good result.

    Like 7
    • Sully627

      $1500 for a new roof installed with no other issues

      Like 0
  7. TheDoctor

    Like to look and I have always liked the classic Mustangs. I am always leery on buying a car on Craigslist. Anyone have any experience with buying a car online? I agree with most of the comments that $20,000 to high, maybe around $17,000 to $18,000. Would love to hear some thoughts.

    Like 4
    • PRA4SNW

      I’ve sold several cars on CraigsList, including a ’70 Corvette. Noice things are that the don’t charge a commission when you sell, and you get local buyers that will actually come a look at the car.

      Maybe I’ve been the lucky one and haven’t had a lot of looky loos / scammers.

      Like 0
    • Sully627

      Just sold the identical car only 1991 with 70k which needed the same a roof and seats redone I did the door pockets and a few other annoying things unmolested car except flow master mufflers for $13,500

      Like 1
    • dave greeley

      i have a 1994 red with tan top 26000 mile clean as a wistle i can send you pictures if you are interested name is Dave 517 202 9152

      Like 0
  8. CCFisher

    @Adam – Manual and automatic Mustang GTs had different horsepower ratings in 1984 and 1985. From 1987-1992 5.0 Mustangs had the same 225 HP rating regardless of transmission. For 1993, ford “re-rated” the 5.0 down to 205 HP, claiming the earlier figures were a mistake. Most folks with an opinion believe Ford downrated the 1993 5.0s on paper to 205 HP so the 5.0 in the new 1994 Mustang would appear to be an improvement at 215 HP.

    @James Quinn – All Fox-body convertibles are chopped coupes.

    Trivia time: These 7-up Mustangs are the only Fox-body cars with white lower dash and console.

    Like 1
    • Mags91

      True about the full white interior! I begged and pleaded to get it in my blue Mustang GT convertible but they wouldn’t budge.

      Like 0
  9. PRA4SNW

    Great write-up, Adam. Thanks for picking this one up, I like the color combo and the neat contest story on these.

    Like 0
  10. Michael

    If it was a stick I would be very interested.

    Like 0
  11. Sully627

    The 1991 I had was a 5 speed car and it was really fun to drive

    Like 0

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