The classic world can be fascinating. It is sometimes impossible to gauge whether a vehicle will eventually become a must-have or fade quietly into the background. Ford’s First Generation Bronco falls into the former category, because pristine examples now fetch eye-watering prices. This 1966 example is essentially unmolested and runs and drives well. However, it requires a total restoration, including rust repairs for which these vehicles are renowned. The seller has listed the Bronco here on eBay in Longview, Washington. They set their BIN at $16,000, and it appears that figure is fairly firm.
Launched in 1966, Ford’s First Generation Bronco initially sold in reasonable numbers. Volumes dropped in the following years, but because the company had already spent the money on its development, even producing a modest number each year resulted in a reasonable return on the company’s investment. This first-year example could be considered a survivor, although the front bumper and operating winch aren’t original. Ordered by its first owner in Arcadian Blue, it is begging for someone to give it a birthday. The panels sport a few bumps and bruises, but nobody has cut the wheel arches to accommodate larger wheels and tires. It retains its original steelies, and the damage-prone hubcaps are in good condition. However, the Bronco has a reputation for rust, and this one hasn’t escaped. It has afflicted some lower extremities, the floors, and the front inner fender wells. Replacement steel is readily available, so eliminating the problems is definitely possible. I believe that a nut-and-bolt approach would be the best bet, because it would allow the builder to eliminate any hidden small problems and apply an effective rust-prevention coating for long-term preservation.
Upon its launch, Ford offered Bronco buyers a single drivetrain configuration. Our featured vehicle reflects that, featuring a 170ci six-cylinder motor, a three-speed manual transmission, and a dual-range transfer case. The six should generate 105hp and 158 ft/lbs of torque, and thanks to the carburetor’s float bowl compensator, these classics don’t typically suffer from fuel starvation over harsh terrain. It appears that apart from a 2″ lift, this classic is mechanically original. It runs and drives perfectly, and is a turnkey vehicle with no known mechanical issues.
Apart from replacement cloth seatcovers and a radio/8-track player, this Bronco’s interior is essentially original. It is refreshing to discover that its owners have resisted the temptation to relocate the shifter or to festoon the interior with a mile of aftermarket gauges. It is tidy and serviceable in its current form, and if the buyer cleaned the door trims, refreshed the paint, and added floor mats or carpet, it would look pretty sweet. Reassuringly, it is one aspect of the build that would cost the new owner very little.
Of the 23,776 buyers who handed over their cash for a Bronco in 1966, I’m almost certain that none anticipated how desirable these vehicles would become sixty years later. Values have softened recently, but pristine, unmolested examples still sell for around $60,000. This Bronco isn’t pristine, but with everything required to achieve that status readily available and relatively affordable, it could reach that point if someone is dedicated to its cause. There is plenty of time remaining on the seller’s listing, although the interest this classic has generated could see someone hit the button at any time. Do you think that will happen?
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