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FWD Muscle: 1969 Oldsmobile Toronado

If you compiled a list of the most significant cars to roll off production lines in post-war America, several vehicles could be notable inclusions. The original Mustang would be a contender because it was a vehicle that almost singlehandedly created a market sector and sold in numbers that would have had Ford management popping champagne corks. The much-maligned Corvair is another, representing a rare moment when a manufacturer created a new model from what was effectively a blank sheet of paper. However, it is hard to ignore the Oldsmobile Toronado. It was a car that featured engineering at its bravest and was the first American front-wheel drive production car since the demise of Cord in the 1930s. This 1969 Toronado is a rock-solid classic that should be a straightforward restoration project. It is mechanically healthy, allowing its new owner to savor luxury motoring while they devise their plans for this gentle giant. Its next journey could be to a new home, with the seller listing the Olds here on Craigslist in Salem, New Hampshire. They initially advertised the car at $6,800 but slashed it to $5,900. I must say a big thank you to Barn Finder Mitchell G. for spotting this groundbreaking classic.

Oldsmobile introduced the First Generation Toronado for the 1966 model year as its entry into the growing Personal Luxury Car market. The company viewed it as a direct competitor to cars like the Ford Thunderbird and Buick Riviera, and initial sales proved healthy. The vehicle underwent annual updates until being replaced at the end of 1970, with our feature car rolling off the line in 1969. The first owner ordered it in Burgundy Mist; whether it has undergone restoration or repairs is unclear. The lack of apparent flaws or defects makes it possible, although an in-person inspection may reveal a few shortcomings. The exterior shines impressively, and the panels are as straight as an arrow. Rust is the mortal enemy of these cars, but this Toronado has avoided those problems. The seller states that the underside is rock-solid, with no visible bubbles externally. The trim is in remarkable condition for its age, and the tinted glass is crystal clear.

The news isn’t as positive when we focus on this Toronado’s interior because of faults and defects. The front seat cover has a sizeable hole near the center, and the dash pad has cracked several times. That is a shame because the limited interior shots suggest the rest of the trim and the dash are in good order. Replacement pads sell for nearly $400. Alternatives include a cap for around $120 or a mat for $70. A replacement seat cover made of the correct materials and color will add $350 to the tally, but the inside of this Olds should look pretty nice with those items installed. One genuine surprise is that while this Toronado features the luxury of air conditioning, it is one of the few I have seen without power windows. The wheel wrap and floor-mounted modern stereo appear to be the only aftermarket additions.

The First Generation Toronado’s defining characteristic is its drivetrain configuration. Therefore, it is almost unforgivable that the seller fails to supply any engine photos. This car features a 455ci V8 that feeds 375hp and 510 ft/lbs of torque to the road via a three-speed automatic transmission. So far, it all sounds like standard fare for any vehicle within the Personal Luxury Car sector. However, Oldsmobile marched to the beat of a different drummer during the car’s design, developing what became known as the Unified Power Package (UPP). This ingenious system squeezed the engine and TH-425 transmission into a standard engine bay, delivering the power to the front wheels. That made the Toronado the first American front-wheel drive production car since the 1937 Cord. One system drawback was potentially arm-wrenching torque steer, so power steering was standard equipment to alleviate the problem. The drive combination and a curb weight of 4,477 lbs doesn’t sound like a recipe for high performance, but this Olds should cover the ¼-mile in a respectable 15.4 seconds. The seller indicates that this Olds features a later electronic ignition conversion, which is essentially as it left the factory. Almost the entire braking system was recently replaced, as was the exhaust. This is a turnkey classic that can be driven and enjoyed immediately.

The vehicle manufacturing industry is a strange animal, and the number of manufacturers that have carved a name for themselves and disappeared without a trace is extensive. Since the start of the 21st century, the roll call includes some notable players. Pontiac built a reputation on performance, but it was demised due to economic rationalism during the global financial crisis. Mercury suffered the same fate, and the last Oldsmobile rolled off the line in April 2004. It seems almost unbelievable that a company that could develop a groundbreaking vehicle like the Toronado could cease to exist less than four decades later. It is a car that would be totally irrelevant in today’s new car market, but it carved a niche and broke new ground in the 1960s. The company may be gone, but its products soldier on. That’s why this Toronado deserves preservation. Do you agree strongly enough to accept the seller’s discount and drive this classic home? I hope someone does.

Comments

  1. Otterdog Member

    Wow.

    This car is better than a bottle of T booster pills.

    Riv gets most of the attention. This Olds is just as worthy.

    Like 18
    • Jonny C

      I always loved these cars but never had the chance to have one. They look so cool in my opinion and I wouldn’t mind driving one around on the weekends. I think they will just go up in value too as they are getting so rare in good condition.

      Like 8
  2. ccrvtt

    My Mom had a ’69 Toronado in mink brown with a black interior – so elegant. These cars are massive and it takes a land grant to park them but a 15.4 sec 1/4-mile is nothing to sneeze at. Remember, 510 ft/lbs of torque is horsepower for the real world. Of course it rode like a dream and the exhaust note was subtle. It was a joy to drive.

    Obviously it’s an anachronism now but it tugs at feelings deep within my psyche. To experience that sensation of rolling the earth beneath your seat is unmatched. The price on this is a steal.

    Like 18
  3. TRUTH

    I can’t believe it’s still for sale. Worth every single penny.

    Like 12
    • sixone

      You gotta schlep all the way up to New Hampshire to get it.

      Like 1
      • Robert Atkinson, Jr.

        I don’t know where you’re coming from, but I live in the People’s Republic of Taxachusetts, where the “Live Free or Die” State is just next door! Salem, NH is just twenty (20) miles and thirty (30) minutes North on I-93 from my humble abode!

        Like 2
    • Matthew Dyer

      HEI is a great upgrade too!

      Like 2
  4. Big Bear 🇺🇸

    It’s a shame only 8 photos! I guess the photo of the air cleaner and the grass is the engine? 🤔 😂 Need more photos. Now only if it was closer to me…..🐻🇺🇸

    Like 2
  5. Mitch

    I loved these cars! In 1969, we test drove a Tornado, I loved the flat floor. My Dad got the Olds Ninety-eight becuase with 4 kids the two door wasn’t practical. Later I owned a 1978 Eldorado, great car. Drove easily threw 8″ of snow and at 6’4″ tall the only car I ever slid the seat forward to reach the pedals. Too many projects or I would be bidding…

    Like 2
  6. Jonathan Q Higgins

    NH= rust. Too bad though I like these.

    Like 1
    • Bill West

      Yup! I lost many quality vehicles living in northern New Hampshire, never lost any in the mountains of Colorado. I finally gave up and moved south.

      Like 2
    • Matthew Dyer

      Ferrous fasteners are all fused together. Ugh!
      NH is still on my bucket list. Rust is a must in that environment.

      Like 1
  7. Utesman

    Don’t suppose any research has been done inquiring into whether or not that 455 may be of W34 flavor?

    Like 0
    • Dan

      I think the W-34 has a cold-air induction system; there’s no mention of cold-air induction on this car. Despite the 455, I greatly prefer the 66-67 Toro’s styling; the 68-69 looked a little baroque despite the hidden headlights.

      Like 2
  8. Robert Atkinson, Jr.

    These shared a platform with the Cadillac Eldorado, and much like its contemporaries, the T-Bird and Lincoln Mark Series, the Olds was the lower-priced offering of the pair. Other than the front and rear clips and a longer standard equipment list, they were twins under the skin. Fun Fact: The power package (engine and transaxle) also showed up driving the front wheels of the GM motorhome, which arrived just in time for the first OPEC oil embargo! Talk about bad timing, LOL!

    Like 4
  9. Terry J

    Mom in law had a ’67, kinda a dark turquoise w/black vinyl top. Sylvia was a driver too and I rode with her a few times circa mid 70s. There were 2 ways to town, one the highway, the other the county blacktop that wound through the farm country in a series of 90 degree corners as it followed the borders of the fields.One could not wallow around those corners either because of meeting farm traffic. Sylvia didn’t. That big Toronado handled like a giant go kart. What fun it was. I miss those days and her. :-) Terry J

    Like 8
  10. Peter Demerly

    I always loved those tornados. I’ve been wanting one for years. The seller needs to bring it to me !!
    Looks like it’s worth every penny of the asking price. Great car by Oldsmobile and I want it.

    Like 0
  11. Peter Pasqualini

    Something is strange for this still being for sale.

    Like 0

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