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1970 Dodge Challenger Convertible Project

Some restoration projects require deeper commitment than others, with many potentially consuming thousands of hours of an owner’s precious time as they strive to recapture the former glory of their pride and joy. Such will undoubtedly be the case with this 1970 Dodge Challenger Convertible. It has significant rust issues, but history suggests it hasn’t deteriorated beyond the point of no return. If you feel up for the “challenge,” you will find the Dodge listed here on Craigslist in Perry, Ohio. The seller set their price at $21,500 OBO, and I must say a big thank you to Barn Finder Anthony M. for spotting this beauty.

Dodge introduced the Challenger to its range for the 1970 model year, basing its new offering on the same E-Body platform that spawned the Plymouth Barracuda. It possessed the same muscular good looks as its cousin, with 84,037 buyers driving one off the showroom floor during that first year. However, only 3,173 of those chose the Convertible variant, making this a relatively rare car in the big picture. Its original owner ordered it in Dark Tan Metallic with a Black power top. Time hasn’t been kind to this classic, with the new owner facing a nut-and-bolt process to regain its former good looks. Their biggest hurdle will be tackling the rust issues impacting a significant portion of its panels and underside. There are typical problems with the lower body extremities, and while patch panels are available, replacing items like the rear quarter panels would add little to the project costs to achieve a high-end result. However, the shopping list will include floor pans, a trunk pan, drop-offs, and potentially at least one rear rail. Entirely dismantling the car would seem the only solution, with the new owner facing many hours of hard graft before this Challenger could be considered structurally sound. The trim is intact, as are the frame and mechanism for the power top. Most items require restoration, but a thorough cleaning will determine what is genuinely serviceable.

The new owner’s shopping list won’t end with body hardware and replacement steel because this Challenger’s interior is a pretty sad and sorry sight. It is essentially complete, and items like the seat frames, handles, knobs, and dash structure are fit for reuse. However, a complete retrim is on the agenda, which requires careful consideration. Unless the buyer intends to spend their life driving with the top raised, the interior will be clearly visible to the general public. A substandard result will be there for all to see and can mean the difference between good and great presentation. It will cost money to achieve that standard, but many enthusiasts agree that the finished product and sense of pride justify the effort and expense.

Buyers faced a dizzying array of engines to power their new 1970 Challenger. This car features a 318ci V8, a three-speed TorqueFlite transmission, and power steering. Emission regulations were yet to make a severe dent in performance, with this V8 producing 230hp and 320 ft/lbs of torque in its prime. Dodge viewed the Challenger as a direct competitor to the Mercury Cougar, and it is worth comparing their relative performance to see how they stacked up. The 318 was the entry-level V8 in the Dodge arsenal, while the Cougar received the 2V version of the 351. Cougar buyers had more power and torque at their disposal, but their motor also needed to shift more weight. Therefore, it is unsurprising that they were virtually inseparable when the subject turned to ¼-mile ETs or top speed. The seller states that this Challenger is numbers-matching. It doesn’t run, but the engine turns freely. Factoring a rebuild into the restoration budget would be wise, but it is possible that routine maintenance and a fuel system clean could see the 318 roar back to life.

This 1970 Dodge Challenger would have been a striking classic when it rolled off the showroom floor, and there is no reason why it can’t be once again. Every item required to return it to its former glory is readily available, and many are surprisingly affordable. The killer blow in this build could be labor costs because returning the body to a rust-free state will be a significant undertaking. Any work the new owner performs themselves will lessen the financial burden. If they achieve perfection, a potential value of around $60,000 could be their reward. That leaves approximately $40,000 in the pot for the build once the buyer hands over the cash to park the car in their workshop. Do you believe that is enough to achieve the result this classic deserves? Or would you place a question mark over the financial viability of this project?

Comments

  1. Yblocker

    So, a potential value of $60,000, a $40,000 restoration, and a purchase price of $20,000. Did I read that right? Doesn’t sound like a very profitable undertaking, if that’s a person’s thing

    Like 13
  2. Roland

    In 1978 I found one of these for $25 behind a gas station in Goshen, MA. At the time that was maybe an okay deal, and there was a lot less rust and a full top. If only I could have found a place to park it for three years, I probably would still have it (I was 13 at the time).

    Like 6
    • Christopher

      Goshen?!
      I know where there is a red ’70(?) Cuda in Florence, Ma sitting next to a house on Ryan road.

      Like 0
  3. Robert Gifford

    I had a70 too same color.white vynal top with a factory sùn roof. 318 2bbl
    3 speed on the floor . That was in the

    80,s had to sell it. I miss that car.

    Like 1
  4. Kent

    $20K starting price and $40K worth of work (if your handy and lucky) and you could have a driver. If you are looking at it for an investment, I suggest another car.

    I like the 1st Gen Challenger, especially the 1970, but this one will be quite a challenge (pun intended). If it was an R/T or at least a 340 car it could be a good investment. A 318 car, it’s a break even proposition at best. If you are only looking for a long-term driver, then maybe it’s viable.

    My brother had a 1970 Challenger 340, I loved that car. I really do like Challengers and I like the 318. At this time I can’t even really afford my Grand Marquis or I might take the chance, restore to an extant and drive it. As an investment, no way. Maybe an R/T clone, but I’ll admit that I don’t like clones. I see too much chance for dishonesty with clones.

    Like 3
  5. Len Kozarski

    40k to completely restore is not even close. Maybe a top-side driver resto ..but not a frame off complete double that price plus!!!

    Like 6
  6. Chris Cornetto

    This unit makes my wrong engined, ” yup I put a 440 in mine years ago” look mint. The best offer I ever received was 10k for a running minor rust, Door car. good luck on this at 21k

    Like 2
  7. Joseph

    The 1970 Dodge Challenger convertible is a very desirable car although this one is in kinda rough condition. Yes, 3,173 convertibles were made but there were also 1,070 Challenger R/T convertibles made in model year 1970 for a total of 4,243 convertibles that year. So rare but not super rare. Many would buy a car this and clone it into an R/T to make a cooler more attractive car and there is no law against that. But because of all the rust this restoration is going to be very expensive even if you have the ability to do the work yourself. To restore this car to a high standard could be done but will not be economically rational.

    Like 2
  8. James Martin

    RARE! I don’t think so! I saw a million of these cars on mecum auction in Kissimmee. I never seen so many cudas and corvettes in my life. Every freakin color and motor combination. For 40 grand you could have bought a dozen different cars at that auction! So why pay 21000 for a buck you can’t drive or enjoy? Crazy prices from crazy people!

    Like 3
  9. Dan

    $21k for this. Eww. I know first-gen Challenger convertibles are desirable, but….in order to achieve the $60k car being envisioned, some slick negotiating infused with common sense will have to take place just to get the price down to a more reasonable and realistic level. The only saving grace is that the drivetrain is numbers matching and apparently the engine turns, but the mechanical components will still need a rebuild as well as the rest of the car. I would not pay more than $6k, and I wouldn’t care if the seller thinks I’m being insulting.

    Like 3
  10. Claudio

    Never, ever been a mopar guy , cheap build a cheap front suspension were a total turn off but the challenger always attracted me , it would cost way too much to get it to my tastes , starting with a new front suspension design …

    Like 0

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