With values climbing consistently, the First Generation Ford Bronco remains one of the star performers in the classic market. Released as an affordable SUV, the Bronco has reached a point where pristine examples are beyond the reach of most mere mortals. That might be the case with this 1974 Bronco, although when you consider its upgrades and the seller’s considerable financial investment, you may see the price as justified. I must say a big thank you to Barn Finder Jack M. for spotting this astounding Bronco listed here on Craigslist in Hancock Park, California. Are you sitting down? Good, because the price for this beauty is $127,975.
The 1974 model year was a good one for Ford’s First Generation Bronco. The sales tally of 25,824 vehicles was a record, likely making company management smile. This Bronco emerged that year, and the seller’s changes mean its creators would struggle to recognize it. They pulled out all the stops in their build, with no aspect escaping their attention. By adopting a frame-off approach, they ensured that every square inch was rust-free before cutting the rear wheel arches to fit extensions. With the panels massaged laser-straight, they applied a fresh coat of Midnight Blue Metallic paint. It possesses a mirror shine, with no visible flaws or defects. The wheel arch extensions were necessary to accommodate the polished 15″ x 10″ Mickey Thompson wheels and their 32″ BF Goodrich All-Terrain tires. They also added practical side steps, upgraded LED headlights, and a robust tow hitch. The Bronco currently sports a Black Bikini Top, but the seller also has a color-matched hardtop that the buyer can take with them if they choose to. The trim is in as-new condition, and the glass is clear.
At first glance, this Bronco’s mechanical specifications don’t appear too radical. It features a traditional 302ci V8 and a dual-range transfer case. However, the seller added a four-speed automatic transmission for improved flexibility and open-road cruising. They rebuilt the V8, suggesting it probably produces more than the 137hp and 230 ft/lbs of torque quoted by Ford. The work didn’t end there, with the seller fitting new fuel, brake, and transmission lines, and replacing the entire electrical system. The brakes feature a Hydroboost booster and a front disc conversion, and the suspension benefits from extended radius arms, a 2½” lift, and Bilstein shocks. Every steering component is new, meaning that there is virtually nothing original left below this classic’s skin. The seller states that the Broinco runs and drives exceptionally well and is 100% reliable.
If one aspect of this Bronco is likely to divide opinions, it’s the interior. Some readers won’t like the color combination, and I’m not a fan of the wheel. The seller trimmed every upholstered surface in leather, with all seating positions benefiting from headrests and shoulder belts for added safety. A sturdy roll bar will protect the occupants if things go horribly wrong, while a powerful stereo and air conditioning maximize comfort. Once again, there appears to be nothing deserving criticism. There is no evidence of wear or abuse, and no long-term deterioration. If the interior isn’t perfect, it doesn’t miss the mark by much.
I am the first to admit that $127,975 is a lot of money for a 1974 Ford Bronco, with that figure well above the market average. However, it also isn’t unprecedented for a customized example. The seller has invested $150,000 into the build, leaving no stone unturned in their quest to deliver something genuinely jaw-dropping. This classic won’t appeal to purists, but anyone wishing to make a bold statement may find the Bronco particularly attractive. It has been on the market for under a day, but how quickly do you think it will find a new home?
Yikes! I’ll have to show this to my brother and nephew, who will be VERY happy. Details are sketchy, and am not at liberty to go too far, but my nephew “acquired” a 1966 Bronco U13 Roadster, with a VERY low serial number, like one of the 1st built. Data shows Aug. 1965. I also can’t say where he found it or what price, but was the find of the century. Got Hank Kimball all over it. When he showed me the picture, I was aghast. I said, you DO know what you have there, probably the rarest of all 1st gen Broncos, only 4000, ’66 U13s made, and less than 100 known to exist today. So it does happen.
This? good heavens, as if these haven’t been exploited enough, good ol’ Californy got to up the ante. We also know, California is its own entity, where IF they get the asking price, what’s a $25,000 loss? Now,,,clearly, it’s not a stock, basic Bronco,. about as far from the original intent as one could get. Why is that? Do folks from California think they simply must have the gawdiest, nonfunctional, money losing, over priced vehicles? I’m sorry, this is one Midwestern boy who thinks this truck looks ridiculous, and this too shall pass.
Amen Brother!!!!
These are so highly overrated that it’s laughable. Short wheel base that ride like crap.ost rusted away in a few years. I wouldn’t pay $20k must less than what they want.
Trailer queen…
What an ugly, overpriced pos.
Anybody who buys this has far more money than brains.