The Edsel debuted in 1958 to a flood of fanfare. But all the noise about the all-new Edsel didn’t result in the kind of sales Ford had hoped for. The quirky looks and gimmicks like transmission buttons in the steering wheel were quickly downplayed in 1959. But that didn’t help, and sales fell by 30% in the Edsel’s encore year. The seller has what appears to be a restored and mildly customized ’59 Ranger that would benefit from a better listing. Located in Duluth, Georgia, this Edsel is available here on Facebook Marketplace for $10,999. Thumbs up to Moparman for the tip!
Ford cut back on the number of Edsel models in 1959, though the Ranger continued as the entry-level model. The seller says this is a Ranger 4-door sedan, but it looks like a 2-door hardtop to me (where is the second set of door handles?). If a 2-door hardtop, it’s one of fewer than 6,000 produced in 1959. Sales of the Edsel continued their downward spiral going into the 1960 model year, so Ford pulled the plug on the whole thing just two months into that selling season.
This looks like it could be a really sweet ride, yet no effort is taken to photograph it properly. Why not move it out of the mulch where it looks like it’s sitting in the dirt and get the riding lawnmower out of the way? No true mention is made of its most prominent asset, the Continental Kit, other than it has a “rear-mounted spare tire carrier.” That may have been added when the car was restored (no mention is made of that either). We also don’t know the mechanical health of the car or what lies beneath the hood (probably a V8).
The white and burgundy paint looks much nicer than the “fair” condition rating that the seller gives the Edsel. The white interior looks quite inviting, and the overall package contrasts nicely. The inclusion of rear fender skirts with the Cont Kit makes the vehicle look low and long – very long. There seem to be more questions than answers with this car, so be sure you get all the details before you make your way to Duluth. BTW, the seller has already lowered the price by $1,500.
I want to know where the owner found that way cool continental kit custom made for 50 series tires. How cool is that? . . .
Well, to be honest 370, the conti kit is too much here. Some cars look okay with one, this doesn’t do anything good for an otherwise attractive car, I feel. Easily removed, it really is a beautiful car. I don’t think the seller knows a heck of a lot about it, as is the case so many times.
Pro tip: move the pressure washer out of the shot before taking a pic. Lose the Prestone jug too.